Marketing Principles (MKTG1025)

what is redeye soft drink micro environment factor

analysis redeye soft drink in Australia marketing plan 

what research method involves taking survey data collection?

Assume the beverage industry consists of two similar companies only, Coca-Cola and PepsiCo. There 
is a fixed market demand for the drinks they produce. Originally, the two companies share the market 
evenly. They face a choice between actions, to compete and spend on advertising, or to stay where 
they are without advertising. Though advertising is costly, it helps build awareness of the company’s 
products, encourages sales and increases the market share gained. If both choose to advertise, they 
share the market evenly. Analyse the strategic interaction between the two companies using game 
theory. Represent the situation in a payoff matrix. Explain how you assign the values of payoffs to 
different actions. Analyse the payoff matrix for Nash equilibrium. What can both companies do to 
make their jointly preferred outcome more likely? 
 

The pink tax refers to the phenomenon where government taxes feminine products such as tampons 
and pads as luxury items rather than essential items. A tampon tax is one type of pink tax. Campaigners 
argue that the tax posed an unfair burden on women, worsening gender inequalities in terms of 
economic, health, and educational outcomes. The tampon tax of 10% GST (goods and services tax) 
was scrapped in Australia in 2019. Use the theories of market failure and government intervention to 
analyse the motives of the government removing the tampon tax, and their intended effects on the 
tampon market. Critics of excluding tampons from the GST have said that this policy will not have a 
real impact on improving the financial situation of women. Describe two other policies that could be 
implemented to improve gender equality more effectively.

Provide a segmentation table for types of chocolate consumers (e.g., self consumption, gifters etc) including demographics, behavioural and psychographics