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Chapter 1 QUIZ

CHAPTER 1 QUIZ

Course

International Marketing (MAR 4156)

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Students shared 15 documents in this course

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Florida International University

Academic year: 2018/2019

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CHAPTER 1 QUIZ Question 1 1 1 pts Amy Sims has been assigned the task of preparing a marketing plan for her company for the upcoming business activities. She knows that she should begin her plan examining the variables that she has some control over. These controllable variables would include price, product, and political forces promotion level of technology economic climate competition Amy Sims would include the variable of promotion while preparing a marketing plan for her company as it is a controllable variable. Price, product, promotion, research, firm characteristics, channels of distribution, and research are the controllable elements for a domestic marketer. Refer to Exhibit International Marketing Task. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Apply Difficulty Level: 3 Hard Learning Objective: The scope of the international marketing task Topic: The International Marketing Task Question 2 1 1 pts Companies in the regular foreign marketing stage: fail to actively seek customers in international markets. lack permanent productive capacity that is devoted for production of goods and services to be marketed in international markets. do not, under any circumstance, adapt their products to meet the needs of individual foreign markets. market their products in international markets only when there is an extensive demand. primarily focus their operations and production to service domestic market needs. At the level of regular foreign marketing, firms have a permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets. The primary focus of operations and production is to service domestic market needs. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty Level: 2 Medium Learning Objective: The progression of becoming a global marketer Topic: Stages of International Marketing Involvement Question 3 1 1 pts For an international marketer, the can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. competitive structure environmental factors controllable elements structure of distribution is in the no direct foreign marketing stage of international marketing involvement. In this stage, sales may be made to trading companies as well as foreign customers who directly contact a firm. As companies develop websites on the Internet, many receive orders from international Internet users. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Apply Difficulty Level: 3 Hard Learning Objective: The progression of becoming a global marketer Topic: Stages of International Marketing Involvement Question 5 1 1 pts The marketing tasks of an international marketer differs from that of a domestic marketer as the: level of technology and cultural forces are controllable elements for the international marketer. competitive structure is one of the controllable factors for an international marketer. international marketer has fewer uncontrollable elements to deal than a domestic marketer. international marketer is less concerned about geography and infrastructure than the domestic marketer. structure of distribution is an uncontrollable element for the international marketer. The uncontrollable elements of the foreign environment are forces, economic forces, competitive forces, level of technology, structure of distribution, geography and infrastructure, and cultural forces. Refer to Exhibit International Marketing Task. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty Level: 2 Medium Learning Objective: The scope of the international marketing task Topic: The International Marketing Task Question 6 1 1 pts What is the most profound change for firms at the global marketing stage of internationalization? Temporary surpluses marketed in foreign markets is the only element of internationalization. Sales to foreign markets are made as and when goods become available. Companies treat the world, along with home market, as one market. More than half of the multinational revenue is generated from domestic markets. Domestic demand always exceeds the production capacity. At the global marketing level, the most profound change is the orientation of the company toward markets and associated planning activities. At this stage, companies treat the world, including their home market, as one market. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty Level: 2 Medium Learning Objective: The progression of becoming a global marketer Topic: Stages of International Marketing Involvement Question 7 1 1 pts is an unconscious reference to own cultural values, experiences, and knowledge as a basis for decisions. Xenocentrism Orientalism space command criterion When confronted with a set of facts, one reacts spontaneously on the basis of knowledge assimilated over a that is a product of the history of culture. One seldom stops to think about a one simply reacts. Thus, when faced with a problem in another culture, tendency is to react instinctively and refer to SRC for a solution. reaction, however, is based on meanings, values, symbols, and behavior relevant to own culture and usually different from those of the foreign culture. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty Level: 1 Easy Learning Objective: The importance of the criterion (SRC) in international marketing Topic: The Criterion and Ethnocentrism: Major Obstacles Question 9 1 1 pts With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as: controllable elements. cultural elements. uncontrollable elements. demographic elements. tractable elements. With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate would all be classified as uncontrollable elements. Refer to Exhibit International Marketing Task. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty Level: 1 Easy Learning Objective: The scope of the international marketing task Topic: The International Marketing Task Question 10 1 1 pts Which of the following reflects a global marketing orientation? A Japanese to English translation software A company promoting Latino jazz musicals A cream aimed at African American women A famous restaurant in Singapore that specializes in Oriental food A firm producing highly and durable computers to attract consumers For a firm with a global marketing orientation, market segmentation decisions are no longer focused on national borders. Instead, market segments are defined income levels, usage patterns, or other factors that frequently span countries and regions. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty Level: 2 Medium Learning Objective: The progression of becoming a global marketer Topic: Stages of International Marketing Involvement

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Chapter 1 QUIZ

Course: International Marketing (MAR 4156)

15 Documents

Students shared 15 documents in this course

University: Florida International University

Was this document helpful?

CHAPTER 1 QUIZ

Question 1

1 / 1 pts

Amy Sims has been assigned the task of preparing a marketing plan for her company

for the upcoming year's business activities. She knows that she should begin her plan

by examining the variables that she has some control over. These controllable variables

would include price, product, channels-of-distribution, and _____.

political forces

promotion

level of technology

economic climate

competition

Amy Sims would include the variable of promotion while preparing a marketing plan for

her company as it is a controllable variable. Price, product, promotion, research, firm

characteristics, channels of distribution, and research are the controllable elements for a

domestic marketer. Refer to Exhibit 1.3-The International Marketing Task.

AACSB: Reflective Thinking

Accessibility: Keyboard Navigation

Blooms: Apply

Difficulty Level: 3 Hard

Learning Objective: 01-03 The scope of the international marketing task

Topic: The International Marketing Task

Question 2

1 / 1 pts

Companies in the regular foreign marketing stage:

Chapter 1 QUIZ

International Marketing (MAR 4156)

Florida International University

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Chapter 1 QUIZ

Course: International Marketing (MAR 4156)

University: Florida International University

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