Bentley Motors- Uses premium pricing strategy by charging higher prices than their competitors

for their product. This strategy makes customers to believe that their products are of high value

compared to other brands and they won’t mind buying the product with higher prices thus

increasing the company’s profits.

Motorola- Motorola Company adopted pricing skimming strategy. Whereby, their initial prices

were high since they had very view competitors. They then gradually reduced their prices to

attract more customers because they were facing stiff competition from other companies.

Kohl’s- Uses Promotional pricing strategy. Kohl’s offers great deals its customers by giving

customers substantial discounts depending on the number of products they purchase. Customers

can save up to 80% off the actual price and I think this strategy could be the main reason Kohl’s

Company has increased their sales.

Dish Network- Is using Penetration Pricing strategy. The dish network were initially selling their

products below the normal selling price to attract new customers. After attracting many

customers, it gradually increases their prices and the loyal customers will continue purchasing

their products while others may seek alternatives from other companies selling a similar product.

Discussion wk6

Strategic Marketing (MKT 475)