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Strategic Management Case Study 1 Tesla Motors

Tesla Motors Case Study
Course

Strategic Management (MGMT 4813)

12 Documents
Students shared 12 documents in this course
Academic year: 2018/2019
Uploaded by:
MJ
Mason Justice
University of Central Oklahoma
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1 Strategic Management Case Study Tesla Motors Case Study 1. Which PESTEL factors are the most salient for the electric vehicle segment for the car industry? Do you see a future for electric vehicles in the United States? Many PESTEL factors play a key role for the electric vehicle segment for the electric car industry. After going over the materials in our text book, Essentials of Strategic Management and the Tesla Motor case study I consider technology and environment to stand out from the PESTEL factors for the electric vehicle market. Technology is a big factor because this is a new forefront for the vehicle industry and when you have limited suppliers that make electric car batteries it raises the price for the overall vehicle and limits profit potential for the company. With electric cars being new technology the only way to keep them charged is to have charging stations which are limited, but as time passes I do see more of these popping up around Oklahoma City and Edmond. One of the main reason for this technology is to help reduce CO2 emissions and help our planet. Environmental factors are important for the electric car segment because of what I stated above, it will help protect our planet from the harmful impact humans make on a daily basis. The need for this new electric car is vital to the environment and helps reduce the level of emissions into the atmosphere which limits greenhouse gases. The more popular electric vehicles become the more options there will be and the prices will start to become more affordable for the citizen of the world and just be luxury vehicles, which I know is a goal for the founder and CEO, Elon Musk. 2 I would say electric vehicles are only going to get more popular with the world becoming more environmentally aware. Money is being spent on research and development and people want to be more green. The technology has dramatically evolved, just in the last 20 years even and there is more information that can be shared thanks to this technology. I believe Tesla is just the beginning to a new era of engineering for the electric vehicle industry. 2. Using the five forces model, what implications can we derive for how Tesla Motors should compete in the U. car industry? What would be your top three recommendations for Elon Musk? For Tesla to be competitive they need to effectively address the external factors that are working against them. I have seen a couple Tesla models in Oklahoma, but I see a Ford or Chevy vehicle every day. Brand awareness is going to be a big factor that that Tesla will have to address because not they are a newer company and when people think about buying a new car they are rarely the first brand on a mind. A main focus of theirs should be on technological advancement and use their profits to fund further research and development. They have come out with more models of but if the technology is attainable to make the parts more affordable they could make different models at more affordable prices and I guarantee there would be a lot more on the road, even in the oil and gas state of Oklahoma. I would not be surprised if Elon Musk is developing his own lithium batteries for his vehicles so he does not have to rely on a supplier. 3. Draw a strategic group map for the U. automotive industry

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Strategic Management Case Study 1 Tesla Motors

Course: Strategic Management (MGMT 4813)

12 Documents
Students shared 12 documents in this course

University: University of Central Oklahoma

Was this document helpful?
1
Strategic Management
Case Study #1
Tesla Motors Case Study
1. Which PESTEL factors are the most salient for the electric vehicle segment for the car
industry? Do you see a future for electric vehicles in the United States?
Many PESTEL factors play a key role for the electric vehicle segment for the electric car
industry. After going over the materials in our text book, Essentials of Strategic Management and
the Tesla Motor case study I consider technology and environment to stand out from the PESTEL
factors for the electric vehicle market.
Technology is a big factor because this is a new forefront for the vehicle industry and
when you have limited suppliers that make electric car batteries it raises the price for the overall
vehicle and limits profit potential for the company. With electric cars being new technology the
only way to keep them charged is to have charging stations which are limited, but as time passes
I do see more of these popping up around Oklahoma City and Edmond. One of the main reason
for this technology is to help reduce CO2 emissions and help our planet.
Environmental factors are important for the electric car segment because of what I stated
above, it will help protect our planet from the harmful impact humans make on a daily basis. The
need for this new electric car is vital to the environment and helps reduce the level of emissions
into the atmosphere which limits greenhouse gases. The more popular electric vehicles become
the more options there will be and the prices will start to become more affordable for the
“everyday” citizen of the world and won’t just be luxury vehicles, which I know is a goal for the
founder and CEO, Elon Musk.

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