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Marketing final practice
Principles Of Marketing (BADM 320)
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● By promoting perfume based on youth, style, and sex appeal, Calvin Klein is attempting
to
● influence social norms regarding sexuality. ● encourage consumers to participate in product redesign. ● stimulate supply chain management cooperation. ● increase the perceived value of its products. ● demonstrate social responsibility.
● In the past, manufacturer's representatives did not have real-time inventory data about
the products they were selling. Today, manufacturer's representatives are often provided
online access to inventory data for the companies they represent. These online inventory
systems allow companies to become more value driven by
● sharing information across the organization. ● balancing customers' benefits and costs. ● evaluating strategic competitive partnerships. ● building relationships with government regulators ofinstitutions. marketing ● keeping prices below those charged by competitors.
● When Marvel launched several successful series on Netflix, including Jessica Jones, The
Defenders, Iron Fist, and Luke Cage , it employed a ________ strategy.
● product development ● customer development ● market penetration ● market
development ● diversification
● H&R is a small, local heating and air conditioning business. The local military base is a
potential source of growth, and H&R already installs and services the type of equipment
the military would require, but it is difficult to get established as a certified government
contractor. H&R is considering a ________ growth strategy.
● product proliferation ● market development ● market penetration ● diversification ● product development
● A product that is in a high-growth market but has a low market share would be classified
as a ________ on the BCG matrix.
● ●ladder ● ●dog ● ●cash cow ● ●star ● ●question mark
8 points
QUESTION 11 1. Anupam's company manufactures industrial ladders. He is concerned that consumers
who do not understand ladder safety will purchase these extra-tall ladders and injure
themselves. During which phase of the strategic marketing planning process should this
issue be addressed?
control planning implementation design ethics
8 points
QUESTION 12 1. ________ entails a sense of purpose for the firm that is higher than simply making a
profit by selling products and services.
Corporate social responsibility Conscious marketing Triple bottom line Marketing analytics The four Ps
8 points
QUESTION 13 1. The centerpiece of the marketing environment analysis framework is
the economy. corporate partners. culture.
competitive intelligence. consumers.
8 points
QUESTION 14 1. When studying culture, the challenge for marketers is to determine whether culture
can help identify a particular group that might be iproducts. nterested in the marketer's is regional or subregional. reinforces stereotypes. is related to educational achievement. offers opportunities for competitors.
8 points
QUESTION 15 1. When Diane went to college, tuition was $650 per semester. Now that same college
charges $6,500 per semester. This number reflects a persistent increase in price known
as
currency fluctuation. inflation. recession. interest. deflation.
8 points
QUESTION 16 1. When Kyle began searching for a new car to replace her old, rusty one, she probably
relied on ________ sources of information.
interpersonal and sensual
8 points
QUESTION 19 1. Markham Publishing is known for its consultative buying center culture. Recognizing this
corporate culture, someone attempting to sell to Markham Publishing should
treat all members of the buying center as equally important. address the concerns of all members of the buying center decision maker. with particular attention to the focus on providing information to and making the sales amaker. pproach to the one decision attempt to facilitate the collective agreement of all members of the buying center. focus attention on the gatekeeper in the buying center's team.
8 points
QUESTION 20 1. A(n) ________ occurs when the purchasing agent orders additional units of products
that have previously been purchased.
new buy modified rebuy straight rebuy adapted buy generic buy
8 points
QUESTION 21 1. Neighbors Bicycles needed more bicycle seats. It decided to order gel seats in addition
to the traditional seats it had always ordered. What type of buying situation does this
represent?
straight rebuy
modified buy straight buy new buy modified rebuy
8 points
QUESTION 22 1. Why should marketers be aware of the BRIC countries?
They are a microcosm of the rest of the world. They represent almost half the world's population. They are likely to be the source of most market growth. They have had the most dramatic changes in culture and copatterns. nsumer buying They have stable population growth, which makes them easier to study.
8 points
QUESTION 23 1. Today, many developed countries are experiencing ________ population growth.
slight zero or negativ e rapid moderate significant
8 points
QUESTION 24
generate economies of scale in advertising expenditures.
8 points
QUESTION 27 1. With access to the Internet nearly universal in the United States, many potential market
segments have become more
substantial. perceptive. identifiable. reachable. quantifiable .
8 points
QUESTION 28 1. In questionnaire design, a question such as "When was the first time you went to a dentist?"
is a question that respondents cannot easily or accurately answer. is a question that respondents are reluctant to answersensitive. because the information is
leads respondents to a particular response. asks two questions at once. is complex and something respondents may be unfamiliar with.
8 points
QUESTION 29
- All of the following are considered qualitative research except experiments. observation. focus groups. social media. in-depth interviews.
8 points
QUESTION 30 1. What is neuromarketing?
the analysis of consumer comments on social media in orderthoughts and opinions to understand consumers'
the use of psychological principles to design marketing research studies the process of examining consumers’ brain patterns to detemarketing communications, products, or services for the purrmine their responses to pose of developing marketing tactics or strategies the use of neural networks to perform data mining and develop marketing insights the use of in-depth interviews to map detailed networks of information storage in the brain
8 points
QUESTION 31 1. In the case of Band-Aid adhesive bandages, the brand name has
successfully employed private-label branding.
distinctive brand substitutability.
a better brand image. more product line depth.
8 points
QUESTION 34 1. Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant
velocity, to test the distance for new golf ball designs. When using Iron Mike, the
manufacturers are engaged in
concept testing. market testing. premarket testing. product development. alpha testing.
8 points
QUESTION 35 1. By the time BMW got into the mini-SUV market, sales had leveled off and were even
starting to decline. BMW had to target its marketing efforts toward the __________
diffusion of innovation group.
innovator laggard late majo rity early majo rity early adop ter
8 points
QUESTION 36 1. When a product is successful in the introductory stage of the product life cycle,
it moves directly into the maturity stage. it is most likely to begin to launch spinoffs. competition becomes less important. it may start to see profits toward the end of this stage. marketing costs increase significantly.
8 points
QUESTION 37 1. All of the following are included in the five dimensions used by consumers to determine
overall service quality except
assurance. reliability. acceptability. responsiveness. empathy.
8 points
QUESTION 38 1. Empowerment of employees helps address the delivery gap because
employees directly involved with the customer can respond effproblem occurs. ectively at the moment the customers appreciate feeling empowered. management then doesn't need to devote time and enerproblems. gy to resolving service delivery employees spend less time resolving problems than managers would.
elastic inelastic cross-price income effect substitution effect
8 points
QUESTION 42 1. When Delta increases its average fares, American Airlines and United often follow with similar
increases. This is an example of competitor orientation.
customer orientation.
status quo pricing. customer orientation.
adding value.
8 points
QUESTION 43 1. When Joe's Chicken Shack wants chicken delivered in smaller batches more frequently,
it offers its distributors an incentive in the form of special bonuses to change their
schedules. Joe's demonstrates which kind of power?
coercive
reward referent expertise information
8 points
QUESTION 44 1. A distribution center is typically operated by
the marketing department. vertically integrated consumer networks. retailers, manufacturers, or distribution specialists. wholesalers. electronic data interchange services.
8 points
QUESTION 45 1. Although conflict is likely to occur in any marketing channel, it is generally more
pronounced when
the supply chain members are geographically too close to other. each manufacturers pressure retailers. retailers pressure manufacturers. the the channel members are independent entities. the economy is booming.
8 points
QUESTION 46 1. After using market research to identify the target audience for his advertising campaign,
Jorge will next use this information to
Loyalty program s
8 points
QUESTION 49 1. The internal monthly magazine and blog at the cosmetics firm Mary Kay serve as
________ for employees; the magazine and blog are outlets for not only selling advice
but also company-wide recognition of individual salespeople’s accomplishments.
nonfinancial rewards financial rewards bonuses commissions salary increases
8 points
QUESTION 50 1. The attitudes that Bryan's customers develop after they have purchased his yearly lawn
care service will become the basis for determining whether they renew each year. He
needs to demonstrate the ________ dimension of service quality by showing
consistently well-maintained yards with neat, professional personnel.
reliability responsiveness assurance empathy tangibles
Marketing final practice
Course: Principles Of Marketing (BADM 320)
University: University of Illinois at Urbana-Champaign
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