- Information
- AI Chat
Self Quiz Unit 1 Attempt review self quiz
Principles of Marketing (proctored course) (BUS 2201)
University of the People
Recommended for you
Students also viewed
- BUS 2201 Principles of Marketing Final Exam (Proctored) (page 4 of 4)
- BUS 2201 Principles of Marketing Final Exam (Proctored) (page 3 of 4)
- BUS 2201 Principles of Marketing Self-Quiz Unit 8
- BUS 2201 Principles of Marketing Self-Quiz Unit 7
- BUS 2201 Principles of Marketing Graded Quiz Unit 3
- BUS2201 Graded Quiz Unit 6
Preview text
Started on Monday, 6 September 2021, 4:49 AM State Finished Completed on Monday, 6 September 2021, 4:51 AM Time taken 1 min 59 secs Grade 10 out of 10 ( 100 %)
Question 1
Correct Mark 1 out of 1.
Question 2
Correct Mark 1 out of 1.
Which of the following is NOT part of the marketing mix, also known as the “four Ps”?
Select one: a. profit b. product c. price d. place e. promotion
Which is the correct association between the AMA’s definition of marketing and the corresponding element of the marketing mix?
Select one: a. creating offerings > Product b. communicating offerings > Product c. delivering offerings > Price d. exchanging offerings > Place e. providing offerings > Profit
Dashboard/My courses/ BUS 2201 - AY2022-T1/2 September - 8 September/ Self Quiz Unit 1
Question 3
Correct Mark 1 out of 1.
Question 4
Correct Mark 1 out of 1.
Which element is included in the bundle that is the company’s offering to the customer?
Select one: a. tangible elements b. place c. supply chain d. advertising e. end user
How might a marketer increase a consumer’s personal value equation?
Select one: a. decrease the benefits offered and associated with the exchange b. increase the price associated with the exchange c. reduce the hassle and increase the benefits associated with the exchange d. increase the hassle and the price associated with the exchange e. decrease the hassle and the benefits offered with the exchange
Question 7
Correct Mark 1 out of 1.
Question 8
Correct Mark 1 out of 1.
Market trends can be uncovered internally utilizing
Select one: a. industrial espionage. b. data mining techniques. c. repositioning. d. alpha testing. e. product launch.
Data is combined with statistical techniques by
Select one: a. marketing interns. b. market trend analysis. c. analytics software. d. CRM. e. the intranet.
Question 9
Correct Mark 1 out of 1.
Question 10
Correct Mark 1 out of 1.
Stealing product strategy information from a competitor is known as
Select one: a. industrial espionage. b. competitive intelligence. c. product investigation. d. consumer protection. e. strategic marketing.
The advantage of market research is that it
Select one: a. can be expensive. b. takes time. c. can help make a good decision. d. is infallible. e. is always done.
◄ Learning Journal Unit 1 Jump to... Chapter 1 Slides ►
Self Quiz Unit 1 Attempt review self quiz
Course: Principles of Marketing (proctored course) (BUS 2201)
University: University of the People
This is a preview
Access to all documents
Get Unlimited Downloads
Improve your grades
Why is this page out of focus?
Students also viewed
- BUS 2201 Principles of Marketing Final Exam (Proctored) (page 4 of 4)
- BUS 2201 Principles of Marketing Final Exam (Proctored) (page 3 of 4)
- BUS 2201 Principles of Marketing Self-Quiz Unit 8
- BUS 2201 Principles of Marketing Self-Quiz Unit 7
- BUS 2201 Principles of Marketing Graded Quiz Unit 3
- BUS2201 Graded Quiz Unit 6