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Stunning - ABC

ABC
Course

Business Maths and Stats (BC-303)

62 Documents
Students shared 62 documents in this course
Academic year: 2021/2022
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University of the Punjab

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Stunning Patterns for Packaging Design: Where to Look

Carefully crafted customize packaging can become your silent seller: long after your customer has purchased an item, the aesthetic style you’ve built into its container sends messages about your brand’s values, preferences, and beliefs. Regardless of the kind of box or wrapping you select to protect your product, there are specific design elements that help you reinforce these brand messages.

Aside from typography and color, a pattern is certainly one of the most versatile tools at your disposal. A vibrant, seamless pattern can be replicated across multiple brand assets including, but not limited to, packaging. Ideally, you want to land on a pattern composition that is both versatile and representative of your brand’s visual style. Let’s take a look at a 3-step method to find and design a stunning pattern for your brand’s packaging.

This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at laurabusche/blog. She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in Washington DC, and a Master of Arts in Design Management from the Savannah College of Art and Design (SCAD). She is passionate about design, branding, and their exciting crosspoints.

Step 1: Define Your Brand’s Visual Style

The first step to creating packaging that works for your brand is honing in on exactly what your brand is about and figuring out all of the essential components that will allow you to express that message consistently in the world.

To find your brand’s visual style, start by looking through the styles of brands that appeal to you or offer complementary products to your company. Notice what typefaces they use, what colors they prefer, and what visual style they rely on. Then, decide which of these elements work for your company, and which won’t help you relay your own message. You can also look at some great examples of packaging to curate visual cues that seem effective for your own brand.

Get specific about your audience

 Who are they?  What do they do for a living?  How do they spend their free time?  What colors do they prefer?  What design trends influence them on a daily basis? Once you’ve done all of the above, you can write down a brief description of your brand’s style. It should be a quick guide that allows you to make decisions about visual brand applications like packaging, stationery, and beyond. If it’s helpful, use this template to describe your overall visual direction: Granted, describing visual decisions like your type scheme, color palette, pattern, or imagery directions can be challenging. Here are some helpful design descriptors you can use to pinpoint your preferences. This list isn’t exhaustive by any means, but it provides a good starting point to get more precise about your brand’s visual aesthetic. Learn About: Custom cupcake boxes

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Stunning - ABC

Course: Business Maths and Stats (BC-303)

62 Documents
Students shared 62 documents in this course

University: University of the Punjab

Was this document helpful?
Stunning Patterns for Packaging Design: Where to Look
Carefully crafted customize packaging can become your silent seller: long after your customer has
purchased an item, the aesthetic style you’ve built into its container sends messages about your brand’s
values, preferences, and beliefs. Regardless of the kind of box or wrapping you select to protect your
product, there are specific design elements that help you reinforce these brand messages.
Aside from typography and color, a pattern is certainly one of the most versatile tools at your disposal. A
vibrant, seamless pattern can be replicated across multiple brand assets including, but not limited to,
packaging. Ideally, you want to land on a pattern composition that is both versatile and representative
of your brand’s visual style. Let’s take a look at a 3-step method to find and design a stunning pattern for
your brand’s packaging.
This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs
about branding and business at laurabusche.com/blog. She is the author of O’Reilly Media’s Lean
Branding book. Laura earned a summa cum laude degree in Business Administration from American
University in Washington DC, and a Master of Arts in Design Management from the Savannah College of
Art and Design (SCAD). She is passionate about design, branding, and their exciting crosspoints.
Step 1: Define Your Brand’s Visual Style
The first step to creating packaging that works for your brand is honing in on exactly what your brand is
about and figuring out all of the essential components that will allow you to express that message
consistently in the world.
To find your brand’s visual style, start by looking through the styles of brands that appeal to you or offer
complementary products to your company. Notice what typefaces they use, what colors they prefer,
and what visual style they rely on. Then, decide which of these elements work for your company, and
which won’t help you relay your own message. You can also look at some great examples of packaging
to curate visual cues that seem effective for your own brand.
Get specific about your audience
Who are they?
What do they do for a living?
How do they spend their free time?
What colors do they prefer?
What design trends influence them on a daily basis?
Once you’ve done all of the above, you can write down a brief description of your brand’s style. It should
be a quick guide that allows you to make decisions about visual brand applications like packaging,
stationery, and beyond. If it’s helpful, use this template to describe your overall visual direction:
Granted, describing visual decisions like your type scheme, color palette, pattern, or imagery directions
can be challenging. Here are some helpful design descriptors you can use to pinpoint your preferences.
This list isn’t exhaustive by any means, but it provides a good starting point to get more precise about
your brand’s visual aesthetic. Learn About: Custom cupcake boxes

Students also viewed

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