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C229 Task 1 Social Media Campaign
Community Health and Population-Focused Nursing Field Experience (C229)
Western Governors University
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C229 Social Media Campaign 1
C229 Task 1 Lisa Moreno Western Governors University November 22, 2020
A. Time Log – See Attached File
B. Community Health Nursing Diagnosis My community health nursing diagnostic statement is increased risk of Covid- infections among Comanche County residents related to knowledge deficit of preventative measures as evidenced by the increased number of positive Covid-19 cases.
B1. Health Inequity/Disparity There is a health disparity among the Comanche County population regarding Covid- and the current number of positive cases. Comanche County’s population is approximately 13,000 people. According to Texas Health and Human Services, as of November 21, 2020, there has been 421 Covid positive cases with 6 of those cases becoming fatalities in Comanche County (Texas Health and Human Services, 2020). This is a significant number of people considering the population of our County. This evidence suggests that the residents of Comanche County are not properly following the preventative measures, including hand hygiene, social distancing, and face masks, recommended by the CDC to reduce the spread of the Covid-19 virus. The barriers to this community may also include the disparities of low socioeconomical status and the inability to afford proper preventative supplies and inadequate education regarding these preventative measures.
B1A. Primary Community and Prevention Resources The primary prevention resources for Comanche County are those recommended by the CDC which include washing hands often, social distancing of at least 6 feet apart, facial covering
another problem. I also have noticed a decrease in the amount of people that are using hand sanitizer or wiping the carts down within the community. I believe an underlying cause could be the perception and false information that social media presents to the community concerning Covid-19. According to an article published in Internet Interventions, a study was found that more than 90% of the contributors acquired knowledge from social media regarding details concerning Covid-19. Regrettably, the information posted on social media concerning Covid- may not always be correct (Lin et al., 2020). When people are given false information regarding a health concern then they may be led to believe it is acceptable to discontinue practicing preventative measures such as social distancing, hand hygiene, and facial covering.
B2. Evidence-Based Practice In an article published in the Journal of Environmental Health, the authors discuss the importance of empowering the public with the knowledge to prevent and control an infectious disease, such as Covid-19, is essential. Public organizations controlling environmental and community health must be responsible for providing the community up-to-date information and evidence-based guidance (Eddy et al., 2020). A study found that the proper use of mask-wearing is effective in preventing the spread of respiratory viruses and drastically reduces the risk of infection by 35% (Camargo et al., 2020). Another study found that over 85% of participants were diligent in performing hand hygiene after touching surfaces in public to decrease the risk of contracting or spreading the Covid-19 virus (Czeisler et al., 2020). According to the CDC guidelines, it is appropriate to disinfect surfaces with diluted bleach, 70% alcohol, or any disinfectant on List N and guarantee that there is a wet contact time of at least one minute. CDC recommends a person to wash their hands with soap and water for at least 20 seconds, use at
least a 60% alcohol-based hand sanitizer, maintain at least a 6 feet distance between others, wear a face mask, and clean and disinfect daily to help decrease the spread of Covid-19 (Centers for Disease Control and Prevention, 2020).
B2A. Identification of Data According to Texas Health and Human Services, as of November 21, 2020, there has been 421 Covid-19 positive cases with 6 of those cases becoming fatalities in Comanche County (Texas Health and Human Services, 2020). Comanche County’s population is approximately 13,000 people so the number of positive cases is significant. As of November 21, 2020, according to the CDC tracker, there have been 1,072,698 total confirmed Covid-19 cases in the State of Texas as compared to the 11,843,490 confirmed cases in the United States. The State of Texas has had 20,296 Covid related deaths as compared to 253,600 Covid related deaths in the United States (CDC COVID Data Tracker, 2020). The rapid increase of confirmed cases in both the county and state are suggestive that most of the population are not following the CDC guidelines concerning the prevention measures for Covid-19. These prevention guidelines include proper hand hygiene, wearing a face mask in public, and social distancing.
C1. Social Media Campaign Objective The objective of my social media campaign will be to increase the community’s knowledge regarding Covid-19 preventative measures and decrease the positive number of Covid cases by 20% within Comanche County in 3 months.
C2. Social Marketing Interventions
to my posts and this spreads the information to their family and friends. This quickly circulates the data across the platform and achieves a broader audience.
C3A. Benefits of Social Media Platform The benefits to using the social media platform, Facebook, include the ease of use for the community of all ages and the support Facebook provides to facilitate the decrease of the number of confirmed Covid cases in Comanche County. I believe most residents in Comanche County have a Facebook page or a family member does that will share the knowledge regarding proper interventions to decrease the spread of the virus. When proper information is shared it is easily and quickly dispersed among many other applications. All the information provided would be recommendations per CDC and WHO. This information would be posted at least daily and would be easy to understand, quick read, and videos full of digestible knowledge that will grab the attention of the audience. Another benefit of Facebook is that I could even attach links to CDC or WHO where I obtained the information if they would like to learn in greater detail. When the community is given the correct way to perform hand hygiene, wear and dispose of face masks, clean and disinfect their homes and surfaces, and social distancing then we will begin to see the decrease of confirmed Covid cases for Comanche County.
C4. Benefit to Target Population The benefit to Comanche County regarding my social media campaign would be for them to gain the education concerning methods to prevent the spread of the Covid- therefore decreasing the number of confirmed cases in the county. Facebook is a free application that the residents of Comanche County are very familiar with. Providing the community with
sharable scientific facts regarding Covid and evidence-based practices to prevent the spread of the virus would be beneficial to the community. Sharing this appropriate knowledge should lead to a reduction in the numbers of positive Covid cases for Comanche County.
D. Best Practices for Social Media The best practices for using social media platforms for healthcare marketing is to use the platforms that are easiest and most useful for the audience. The goal is to diminish any barriers that might discourage the audience from accepting the knowledge and maximize the readers benefits. It is best to personalize the information towards Comanche County population concerning the learning of how to properly use face masks, hand hygiene, and social distancing to reduce the numbers of confirmed Covid cases. The information should be scientific but engaging, accurate, encourage participation, and easy to share with family and friends. I would want to inspire the community to make safer and healthier decisions concerning Covid-19 and preventative measures. My goals for the social media campaign would be set at the beginning and be realistic to gain the trust of my community (Centers for Disease Control and Prevention, 2011-a).
E1. Stakeholder Roles and Responsibilities The stakeholder I would choose for my social media campaign would be Dr. Davis that works at our local rural hospital and clinic. His wife is the County Judge, so he is always up to date and continuously monitors the current information the CDC and WHO provides. He would be the perfect stakeholder for my campaign as he is well-known and many of the residents of Comanche County trust him and his judgement. Dr. Davis would be interested and involved in
December 7, 2020, this is when we would come together to hire staff and recruit volunteers needed to implement the campaign. December 14, 2020 would begin week 3 and this is when we would set a budget for the campaign and educate and train our staff regarding the plan and goal of the social media campaign and design the Facebook page. Week 4 would begin on December 21, 2020 when we would collect the gathering information from our stakeholder, Dr. Davis, and begin to record educational videos and posts for Facebook. December 28, 2020 would begin week 5, and this is when we plan to go live with the Facebook page and begin posting scientific facts concerning Covid and evidence-based practices to prevent the spread of the Covid-19 virus that would be appropriate for the campaign and beneficial to the community. Over the next few weeks, the staff and volunteers would continue to work closely with the stakeholder and partners to post the up-to-date information, keep the audience of the community engaged, and interacting with the residents of Comanche County. Our goal is to decrease the number of confirmed Covid cases by properly educating the people concerning Covid-19 preventative measures. On January 25, 2021, our Facebook page would be live for 4 weeks, at this point we would begin to collect data from Comanche County Health department to see if our efforts to decrease confirmed Covid cases has began to show success. For another 2 months our team will work together on the social media campaign by continuing to post updated Covid information and knowledge and reinforcement of the importance of preventative measures. Towards the end of the 3 months from our Facebook go live date we would reevaluate the effectiveness of the campaign with Comanche County Health Department.
E4. Evaluation of Effectiveness
To evaluate the effectiveness of my social media campaign the tools I would use would be the Comanche County Health Department statistics and information from Comanche County Medical Center concerning any Covid-19 admissions. I would also release a survey asking people of the community if they have seen our Facebook page and how it has influenced their preventative measure practices. I would compare the number of positive Covid-19 cases prior to the beginning of our campaign, the middle of our campaign, and 3 months after the beginning of our campaign to evaluate if there has been a decrease in the number of confirmed cases due to our efforts on educating the community on Covid preventative procedures. If these numbers have decreased as planned, then our campaign efforts would be considered a success!
E5. Cost of Implementing the Campaign The cost of implementing this social media campaign would be minimal. The largest cost would be everyone’s time but that it not necessarily monetary. Our volunteers and the creating of the Facebook page would be free since this is a private campaign. We would be meeting at the Comanche County Medical Center conference room and using other resources, such as computers and other office supplies, that they provide to keep the amount of funds required at a minimum.
F. Reflection on Social Media Marketing The community health nurse can benefit from social media marketing by gathering proper, current information and data and sharing it with the community. The community health nurse can utilize many social media platforms depending on her intended audience. The nurse can record and post videos with scientific data and evidenced-based practices to prevent the
References Camargo, M. C. de, Martinez-Silveira, M. S., Lima, A. A., Bastos, B. P., Santos, D. L. D., Mota, S. E. de C., Silva, R. B., & Toledo, I. P. de. (2020). Effectiveness of the use of non- woven face mask to prevent coronavirus infections in the general population: a rapid systematic review. Ciencia & Saude Coletiva , 25 (9), 3365–3376. Retrieved from https:// doi.org/10/1413-81232020259. CDC COVID Data Tracker. (November 21, 2020). United States COVID-19 Cases and Deaths by State. Retrieved from covid.cdc/covid-data-tracker/ Centers for Disease Control and Prevention. (September 11, 2020). Prevent Getting Sick. Retrieved from cdc/coronavirus/2019-ncov/prevent-getting-sick/index.html Centers for Disease Control and Prevention. (2011-a). The Health Communicator’s Social Media Toolkit [PDF]. Retrieved from cdc/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf Czeisler, M. Ã., Garcia-Williams, A. G., Molinari, N.-A., Gharpure, R., Yiman Li, Barrett, C. E., Robbins, R., Facer-Childs, E. R., Barger, L. K., Czeisler, C. A., Rajaratnam, S. M. W., Howard, M. E., Czeisler, M. É., & Li, Y. (2020). Demographic Characteristics, Experiences, and Beliefs Associated with Hand Hygiene Among Adults During the COVID-19 Pandemic - United States, June 24-30, 2020. MMWR: Morbidity & Mortality Weekly Report , 69 (41), 1485–1491. doi/10.15585/mmwr.mm6941a Eddy, C., Schuster, R., & Sase, E. (2020). An All-Hazards Approach to Pandemic COVID-19: Clarifying Pathogen Transmission Pathways Toward the Public Health Response. (cover story). Journal of Environmental Health , 82 (9), 26–35. Retrieved from
neha/sites/default/files/jeh/JEH5.20-Guest-Editorial-All-Hazards- Approach-Pandemic-COVID-19 Lin, C. Y., Broström, A., Griffiths, M. D., & Pakpour, A. H. (2020). Investigating mediated effects of fear of COVID-19 and COVID-19 misunderstanding in the association between problematic social media use, psychological distress, and insomnia. Internet interventions , 21 , 100345. doi/10.1016/j.invent.2020. Texas Health and Human Services. (November 21, 2020). Texas Case Counts. Retrieved from txdshs.maps.arcgis/apps/opsdashboard/index.html#/ed483ecd702b4298ab01e 8b9cafc8b
C229 Task 1 Social Media Campaign
Course: Community Health and Population-Focused Nursing Field Experience (C229)
University: Western Governors University
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