Skip to document
Welcome to StudocuSign in to access the best study resources
Guest user
0followers
Upload
HomeMy LibraryAsk AI
  • You don't have any recent items yet.
My Library
  • You don't have any courses yet.
  • You don't have any books yet.
  • You don't have any Studylists yet.

Qs - chapter 3 - Summary Marketing-Management: Märkte, Marktinformationen und Marktbearbeit

Course

Thermodynamics

20 Documents
Students shared 20 documents in this course
Academic year: 18/19
Listed bookMarketing-Management: Märkte, Marktinformationen und Marktbearbeit
Uploaded by:
Student
ebraam fayek
جامعة قناة السويس
0followers
1Uploads
2upvotes

Recommended for you

Comments

Please sign in or register to post comments.

Students also viewed

Related documents

Preview text

Principles of Marketing, 16th Global Edition (Kotler) Chapter 3 Analyzing the Marketing Environment

  1. Which of the following is a component of a firm's microenvironment? A) customer demographics B) economic recessions C) population shifts D) marketing intermediaries E) technological changes

  2. Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization. A) macroenvironment B) microenvironment C) internal environment D) marketing mix E) marketing intermediaries

  3. Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________. A) financial intermediary B) supplier C) retailer D) customer E) local public

  4. Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________. A) licensor B) supplier C) marketing intermediary D) local public E) general public

  5. LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________. A) resellers B) marketing services agencies C) financial intermediaries D) physical distribution firms E) wholesalers

1

  1. Which of the following groups influences the company's ability to obtain funds? A) financial publics B) local publics C) general publics D) citizen-action publics E) internal publics

  2. Workers, managers, and members of the board are examples of ________ publics. A) general B) internal C) local D) citizen-action E) media

  3. ________ markets buy goods and services for further processing. A) Business B) Reseller C) Wholesale D) Consumer E) Retail

  4. Government markets consist of government agencies that buy goods and services ________. A) to produce public services B) to resell at a profit C) for further processing D) for personal consumption E) that are generally of poor quality

  5. The economic environment consists of economic factors that affect ________. A) cultural patterns of communities B) entrepreneurial orientation of a population C) the quality of technological innovation D) consumer purchasing power E) the natural environment

  6. A value marketer is most likely to ________. A) offer consumers superior quality of goods and services at a very high price B) offer consumers only those products that are associated with status and prestige C) offer consumers low quality goods and services at very low prices D) offer consumers a balanced combination of product quality at a fair price E) deny discounts to consumers to increase profits

  7. The physical environment affecting marketing activities is referred to as the ________ environment. A) economic B) natural

2

Was this document helpful?

Qs - chapter 3 - Summary Marketing-Management: Märkte, Marktinformationen und Marktbearbeit

Course: Thermodynamics

20 Documents
Students shared 20 documents in this course

University: جامعة قناة السويس

Was this document helpful?
Principles of Marketing, 16th Global Edition (Kotler)
Chapter 3 Analyzing the Marketing Environment
1) Which of the following is a component of a firm's microenvironment?
A) customer demographics
B) economic recessions
C) population shifts
D) marketing intermediaries
E) technological changes
2) Sam has been directed to study the demographic, economic, political, and cultural forces that
affect an organization. In this instance, Sam has been directed to study the ________ of the
organization.
A) macroenvironment
B) microenvironment
C) internal environment
D) marketing mix
E) marketing intermediaries
3) Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy
machineries. In this instance, Sparex acts as a ________.
A) financial intermediary
B) supplier
C) retailer
D) customer
E) local public
4) Jonathan works for a firm that assists companies in promoting, distributing, and selling their
products to end consumers. The firm Jonathan works for is a ________.
A) licensor
B) supplier
C) marketing intermediary
D) local public
E) general public
5) LandPort Transportation and Omega Warehousing help companies move and stock goods
from their manufacturing plants to their destinations. These two businesses are examples of
________.
A) resellers
B) marketing services agencies
C) financial intermediaries
D) physical distribution firms
E) wholesalers
1
Copyright © 2016 Pearson Education, Ltd.

Students also viewed

Related documents