BASICS OF MARKETING- 106

MULTIPLE CHOICE QUESTIONS

1. Good marketing is no accident, but a result of careful planning and ________.

execution

selling

strategies

research

2. Marketing management is ________.

managing the marketing process

monitoring the profitability of the company’s products and services

the art and science of choosing target markets and getting, keeping, and growing customers

through creating, delivering, and communicating superior customer value

developing marketing strategies to move the company forward

3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.

The firm is primarily the marketer of which one of the following?

An image

A service

A good

An idea

4. Marketers often use the term ________ to cover various groupings of customers.

Marketing

Financial Management (349 EN 130)