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BBA-syllabus - Study here with the syllabus provided by the ccs University and many more
BBA (bba-201)
Chaudhary Charan Singh University
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CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
COURSE CONTENT
SEMESTER – I
BBA-101: Business Organisation BBA-102: Business Mathematics BBA-103: Principles of Economics BBA-104: Book Keeping and Basic Accounting BBA-105: Business Laws BBA-106: Fundamentals of Management BBA-107: Business Ethics
SEMESTER – II
BBA-201: Organisation Behaviour BBA-202: Business Communication BBA-203: Indian Economy BBA-204: Business Statistics BBA-205: Business Environment BBA-206: Principles of Accounting
SEMESTER – III
BBA-301: Advertising Management BBA-302: Indian Banking System BBA-303: Human Resource Management BBA-304: Marketing Management BBA-305: Company Accounts BBA-306: Company Law
SEMESTER – IV
BBA-401: Consumer Behaviour BBA-402: Financial Management BBA-403: Production Management BBA-404: Sales Management BBA-405: Research Methodology BBA-406: Operation Research
SEMESTER – V
BBA-501: Managerial Economics BBA-502: Entrepreneurship & Small Business Management BBA-503: Income Tax BBA-504: Cost and Management Accounting BBA-505: Industrial Law BBA-506: Fundamentals of Computer
SEMESTER – VI
BBA-601: International Trade BBA-602: Strategic Management & Business Policy BBA-603: Vat & Service Tax BBA-604: Management Information System BBA-605: Auditing BBA-606: Fundamental of E-Commerce
QUALIFYING PAPER
BBA-008: Environmental Studies
CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT
THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
COURSE CONTENT FOR SEMESTER – I
BBA-101: BUSINESS ORGANISATION
Unit – I : Meaning and definition of business essentials & scope of business Classification
of Business Activities, Meaning, Definition, Characteristics and objectives of Business Organisation, Evolution of Business Organisation. Modern Business, Business & Profession.
Unit – II : Business Unit, Establishing a new business unit. Meaning of Promotion. Features
for business, Plant location, Plant Layout & size of business unit.
Unit – III : Forms of Business Organisation. Sole Proprietorship, Partnership, Joint Stock
Companies & Co-operatives.
Unit – IV : Business Combination Meaning Causes, Objectives, Types and Forms Mergers,
Takeovers and Acquisitions.
Unit – V : Business Finance: Financial need of Business methods & sources of finance. Security
Market, Money Market, Study of Stock Exchange & SEBI.
Suggested Readings:
- Chottorjee S. Business Organisation
- Jagdish Prakash Business Organistaton and Management
- Om Prakash Business Organisation
- Sherlekar S. Business Organisation and Management
- Singh & Chhabra Business Organisation
BBA-103: PRINCIPLES OF ECONOMICS
Unit – I : Definition, Nature, Scope & Limitation of Economics as an art or Science.
Relevance of Economics in Business Management, Utility analysis, Marginal Theory of utilities and Equi-Marginal theory of utility.
Unit – II : Meaning of demand. Demand theory and objectives, Demand analysis.
Demand schedule. Demand Curve and Nature of Curves, Laws of Demand Elasticity of Demand Types & Measurement, Indifference curves analysis Consumer Equilibrium & Consumer Surplus. Price, Income and substitution effect.
Unit – III : Production-Meaning and Analysis Production function. Laws of production,
Laws of increasing returns & Laws of constant returns. Equal product curves and Producer equilibrium.
Unit – IV : Market analysis-Nature of market, Types of markets and their characteristics
Pricing under different market structures-Perfect Monopoly, oligopoly and Monopolistic completion. Price discrimination under monopoly competition.
Unit – V : Theories of factor pricing, factor pricing v/s product pricing. Theories of rent
theories of interest theories of wages theories of profit, Concept of profit maximization
Suggested Readings:
- Adhjkari M Management Economics
- Gupta G. Managerial Economics
- Lal S. Principles of Economics
- Vaish & Sunderm Principles of Economics
BBA-104: BOOK KEEPING AND BASIC ACCOUNTING
Unit – I : Meaning of book keeping. Process of book keeping and
accounting, Basic terminology of accounting, subsidiary books of accounts, Difference between accounting & book keeping. Importance & Limitations of Accounting, Various users of Accounting Information, Accounting Principles, conventions & Concepts.
Unit – II : Accounting Equation, Dual Aspect of Accounting Types of
accounting Rules of debit & Credit, Preparation of Journal and Cash book including banking transaction, Ledger and Trial balance.
Unit – III : Rectification of errors preparation of bank reconciliation Statement, Bills of
Exchange And promissory notes.
Unit – IV : Valuation of stocks, Accounting treatment of depreciation. Reserve and
provision, Preparation of final accounts along with adjustment entries.
Unit – V : Issue of shares and debentures, Issue of bonus shares and right issue,
Redemptioment preference shares and debentures.
Suggested Readings:
- Agarwal B. Advanced Accounting
- Chawla & Jain Financial Accounting
- Chakrawarti K. Advanced Accounts.
- Gupta R. & Radhaswamy Fundamentals of Accounting
- Jain & Narang Advanced Accounts
- Shukla & Grewal Advanced Accounts
BBA-106: FUNDAMENTALS OF MANAGEMENT
Unit – I : Introduction Concepts, Objectives, Nature Scope and
significance of management Evolution of management thought- Contribution Taylor, Weber and Fayol management.
Unit – II : Planning: Concept, Objectives, Nature, Limitation, Process of planning,
Importance, Forms, Techniques and Process of decision making.
Unit – III : Organizing: Concept, Objectives, Nature of organizing, Types of
Organization, Delegation of authority, Authority and responsibilities, Centralization and Decentralization Span of Control.
Unit – IV : Directing: Concept, Principles & Techniques of directing and Coordination
Concept of leadership-Meaning. Importance, Styles, Supervision, Motivation Communication.
Unit – V : Controlling: Concept, Principles, Process and Techniques of Controlling,
Relationship between planning and controlling.
Suggested Readings:
- Pagare Dinkar Principles of Management
- Prasad B M L Principles and Practice of Management
- Satya Narayan and Raw VSP Principles and Practice of Management
- Srivastava and Chunawalla Management Principles and Practice
BBA-107: BUSINESS ETHICS
Unit – I : Business Ethics- An overview-Concept, nature, evolving ethical values,
Arguments against business Ethics.
Unit – II : Work life in Indian Philosophy: Indian ethos for work life, Indian values for the
work place, Work-life balance.
Unit – III : Relationship between
Mission Statement, TQM.
Ethics Code of
& Corporate Excellence-Corporate Ethics, Organizational Culture,
Unit – IV : Gandhian Philosophy of Wealth Management-Philosophy of Trusteeship,
Gandhiji’s Seven Greatest Social Sins
Unit – V : Corporate Social Responsibility-Social Responsibility of business with
respect to different stakeholders, Arguments for and against Social responsibility of business, Social Audit.
Suggested Readings:
- Koltar, Philip Marketing Management
- Stanton, Etzel Walker, Fundamentals of Marketing
- Saxena Rajan Marketing Management
4. McCarthy, FJ Basic Marketing
BBA-202: BUSINESS COMMUNICATION
Unit – I : Meaning and objective of Business communication, Forms of Communication,
Communication model and process, Principles of Effective Communication
Unit – II : Corporate Communication: Formal and Informal Communication,
Networks, Grapevine, Barriers in Communication, Groups discussion, Mock Interviews, Seminars, Individual and Group Presentations
Unit – III : Essential of effective Business letters, Writing Important Business letters
including correspondence with Bank and Insurance companies.
Unit – IV : Oral & Non-verbal communication: Principles of Oral Presentation
Factors affecting Presentation, effective Presentation skills, conducting Surveys. Body Language, Para Language, Effective Listening, Interviewing skill, Writing resume and Letter or application
Unit – V : Modern forms of communication, International communication, Cultural
sensitiveness and cultural context, Writing and presenting in international situations.
Suggested Readings:
- Bapat & Davar A Text book of Business Correspondence
- Bhende D. Business Communication
- David Berio The Process of Communication
- Gowd & Dixit Advance Commercial Correspondence
- Gurky J. A reader in human communication
BBA-203: INDIAN ECONOMY
Unit – I : Meaning of Economy, Economic growth & development, characteristics of
India Economy, Concepts of Human development, Factors affecting economic development.
Unit – II : An overview of Economic Resources of India, Human Resources of India:
Concept of Population Explosion Interrelation of Population and economic development, Population policy of India, Problem of Unemployment in India.
Unit – III : Economic planning in India; Planning commission, Critical evaluation of
current Five Year Plan.
Unit – IV : Problems and prospects of Indian Agriculture, agriculture development during
plan period. Position, Problems and Prospects of Large Scale Industries. (Iron, Steel, Sugar, Cotton, Textile)
Unit – V : Service and Entrepreneurial Sector, role of Commercial Bank and Financial
Institutions, Role of Small Scale Industries in Indian Economy.
Suggested Readings:
- Kenes J. General Theory of Employment, Interest and Money
- Brooman Macro Economics
- Seth, M.. Monetary Theory
- Vaish, M. Monetary Theory
- Singh, S. Macro Economics
BBA-205: BUSINESS ENVIRONMENT
Unit – I : Concept, Significance, Components of Business environment, Factor affecting
Business Environment, Social Responsibilities of Business.
Unit – II : Economic Systems: Capitalism, Socialism, Communism, Mixed Economy-
Public Sector & Private Sector
Unit – III : Industrial Policy -Its historical perspective (In brief); Socio-economic
implications of Liberalisation, Privatisation, Globalisation.
Unit – IV : Role of Government in Regulation and Development of Business;
Monetary and Fiscal Policy; EXIM Policy, FEMA
Unit – V : Overview of International Business Environment, Trends in World Trade:
WTO- Objectives and role in international trade.
Suggested Readings:
- Francis Cherunilum Business Environment
- K Business Environment
BBA-206: PRINCIPLES OF ACCOUNTING
Unit – I : Accounting standards in India, Concept of GAAP (Generally Accepted
Accounting Principles) International Accounting Standards, Accounting for Price level changes.
Unit – II : Accounting of Non-trading Institutions, Joint Venture an Consignment.
Unit – III : Accounts of banking companies and General Insurance companies, Department
and Branch account.
Unit – IV : Accounts related to Hire Purchase and Installment payment transactions,
Royalty Accounts
Unit – V : Partnership Accounts: Final Account, Reconstitiution of Partnership firms-
admission, retirement and death of a partner, Dissolution of Partnership (Excluding insolvency of Partner).
Suggested Readings:
- Agarwal, B. Advanced Accounting
- Chawla & Jain Financial Accounting
- Chakrawarti, K. Advanced Accounts
- Shukla, M. Financial Analysis and Business Forecasting
- Jain & Naranag Advanced Accounts
BBA-302: INDIAN BANKING SYSTEM
Unit – I : Indian Banking System : Structure and organization of banks; Reserve bank of
India; Apex banking institutions; Commercial banks; Regional rural banks; Co- operative banks; Development banks.
Unit – II : State Bank of India: Brief History; Objectives Functions; Structure and
organization; Working and progress.
Unit – III : Banking Regulation Act, 1949: History; Social Control; Banking Regulation
Act as applicable to banking companies and public sector banks; Banking Regulation Act as applicable to Cooperative banks.
Unit – IV : Regional Rural and Co-operative banks in India: Functions; Role of regional
rural and co-operative bank in rural India; Progress and performance.
Unit – V : Reserve Bank of India; Objectives; Organization; functions and working;
monetary policy credit control measures and their effectiveness.
Suggested Readings:
- Basu A. : Fundamentals of banking- Theory and Practice; A. Mukherjee and Co., Calcutta
- Sayers R. : Modern Banking; Oxford University, Press.
- Panandikar, S. and Mithani D.: Banking in India; Orient Longman
- Reserve Bank of India : Functions and Working
- Dekock : Central Banking; Crosby Lockwood Staples, London
- Tennan M.: Banking-Law and Practice in India; India law House, New Delhi.
BBA-303: HUMAN RESOURCE MANAGEMENT
Unit – I : Introduction to HRM & HRD Concept of HRM, Objectives, Process, HRM vs.
Personnel Management, HRM Vs. HRD, Objectives of HRD, focus of HRD System, Structure of HRD System, role of HRD manpower.
Unit – II : Human Resource Policies & Strategies Introduction, role of HR in strategic
management, HR policies & Procedures, HR Programme., developing HR policies and strategies, Strategic control, Types of Strategic control, Operational Control System, Functional and grand strategies, Strategy factors.
Unit – III : Human Resource Procurement & Mobility Productivity & improvement job
analysis & Job design, work measurement, ergonomics. Human Resource planning-objectives, activities, manpower requirement process Recruitment & Selection Career planning & development, traning methods, basic concept of performance appraisal. Promotion & Transfer.
Unit – IV : Employee Compensation Wage policy, Wage determination, Wage boar,
factors affecting wages & Salary, systems of payments, Job evaluation, components of wage/salary-DA, incentives, bonus, fringe benefits etc., Minimum Wages Act 1948, Workmen Compensation Act 1923, Payment of bonus Act 1965.
Unit – V : Employee relations Discipline & Grievance handling types of trade unions,
problems of trade unions
Suggested Readings:
- Human Resource Management - Dipak Kumar Bhattacharya
- Managing Human Resource-Arun Monappa
- Essential of HRM and Industrial Relations-P Rao
- Personnel Management-C. Memoria
BBA-305: COMPANY ACCOUNTS
Unit – I : Joint Stock Companies- its types and share capital, Issue, Forfuture and Re-
issue of shares, Redemption of preference shares, Issue and Redemption of Debenture.
Unit – II : Final Accounts: Including Computation of managerial Remuneration and
disposal of profit.
Unit – III : Accounting for Amalgamation of companies as per Accounting Standard 14
Accounting for Internal reconstruction.
Unit – IV : Consolidated Balance Sheet of Holding Companies with one Subsidiary Only.
Unit – V : Liquidation of Company, Statement of Affairs and Deficiency/Surplus,
Liquid for final statement of A/c Receivers Receipt and Payment A/c.
Suggested Readings:
- Gupta R. Radhaswamy M, Company Accounts, Sultan chand &
- Maheshwari, S., Corporate Accounting, Vikas Publishing
- Monga J., Ahuja, Girish, and Sehgal Ashok, Financial Accounting
- Shukla, M., Grewal T. and Gupta, S. Advanced Accounts, S. Chand & Co.
- Moore C. and Jaedicke R., Management Accounting
BBA-306: COMPANY LAW
Unit – I : Corporate Personality: Kinds of Company, Promotion and Incorporation of
Companies.
Unit – II : Memorandum of Association, Articles of Association Prospectus.
Unit – III : Shares; Share Capital, Members, Share Capital- Transfer and Transmission,
Directors-Managing Director, Whole Time Director.
Unit – IV : Capital Management-Borrowing powers, mortgages and charges, debentures,
Company Meetings-kinds quorum, voting resolutions, minutes.
Unit – V : Majority Powers and minority Rights Prevention of oppression and
mismanagement, winding up-Kinds and Conduct.
Suggested Readings:
- Grower L.C. Principles of Modern Company Law, Stevens & Sons, London
- Ramaiya A. Guide to the Companies Act. Wadhwa & Co., Nagpu
- Singh, Avtar Company Law, Eastern Book Co. , Lucknow
- Kuchal, M. Modern Indian Company Law, Sri Mahavir Books, Noida
- Kapoor, N. Company Law- Incorporating the Provisions of the Companies Amendment Act, 2000, Sultan & sons
BBA-syllabus - Study here with the syllabus provided by the ccs University and many more
Course: BBA (bba-201)
University: Chaudhary Charan Singh University
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