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Bhushan Steels Case Study
Course: Bachelor of commerce (B.com)
506 Documents
Students shared 506 documents in this course
University: Mangalore University
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NPA crisis: The rise and fall of Bhushan Steel into the great Indian debt trap
Bhushan Steel’s spiralling journey from an expanding steel mill to one of India’s biggest loan
defaulters reveals how risky corporate gambles have hobbled our banks.
In 1987, Brij Bhushan Singal and his sons - Neeraj and Sanjay - acquired an ailing steel factory
in Sahibabad, at a time when steel was dominated by state-owned companies. The group grew
quickly by importing sophisticated Japanese machinery to make steel for India’s nascent
automobile industry. But “Bhushan Steel’s control over availability, quality and cost of input
steel was very limited,” Neeraj Singal explained in the company’s 2009-10 annual report. So in
2003, they decided to build an integrated steel plant in Odisha.
This was a time of great optimism for the steel sector. Banks were eager to lend to a company
with an impressive order book of clients like Maruti Suzuki, Mahindra and Mahindra, and Tata
Motors. “Banks were getting into project finance for the first time,” a lender seeking anonymity
to speak freely. “If anyone questioned a project’s viability, bosses would say - India will always
need cars, or there are millions of Indians who still don’t have electricity.” Plant construction in
Odisha began in 2005, and the company was promised a ready supply of iron-ore and coal
needed to make steel. The first phase of construction was complete by 2009-10.
In May 2008, Neeraj Singal, managing director of Bhushan Steel Ltd, threw a birthday party. It
had been a good year; company profits were up, world steel prices at a record high and order
books bulging. Tabloids splashed photographs of the party attended by industrialists and film
stars Saif Ali Khan and Kareena Kapoor who took the stage in a black sequinned bodice and
danced to pulsating Bollywood music. The celebrations mirrored the playful arrogance among
big businesses in India, enriched by the opening up of mining, power and infrastructure sectors.
Meanwhile, the western world was about to plunge into a crippling credit crisis triggered in the
United States.
Next year, elder brother Sanjay, broke away from the family business, but Bhushan Steel’s
prospects were bright. For the Singals, one of India’s largest steel producers, this was a time of
frenetic expansion of their steel plant in Odisha, while their quest for coal and ore took them as
far as Australia. But steel is a cyclical business, and as Chinese demand tapered after the 2008
Olympics, prices plummeted as fast as they had once peaked.
The golden run ended in July 2017 in a bankruptcy courtroom where a lawyer for State Bank of
India (SBI) said Bhushan Steel had failed to repay loans worth thousands of crores. The
company’s total debts stand at Rs. 46,062 crore; about the same as India’s budgetary outlay on
school education in 2017.According to media reports, the company is under investigation from
the Serious Fraud Investigation Office (SFIO). “The banks need to get their money back,” the
SBI lawyer said. “Is the company able to pay the debt or not pay the debt?”
Bhushan Steel is part of the “NPA crisis”, shorthand for Rs 8-lakh crore worth of loan defaults or
Non-Performing Assets, that have choked India’s banking system and pushed lending, the
lifeblood of the economy, to its lowest point in 20 years. Company promoters blame these
defaults on a global recession, poor regulation and sheer bad luck. But the dramatic rise and fall