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Advantages of Web Mining
accounting (525)
Beirut Arab University
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Advantages of Web Mining
Improves Web Business
Web mining aids in the real-time analysis of click-stream data and the discovery of e-business opportunities. Understanding the demands of customers helps it target the right clients at the right time. Web mining solutions also assist in tailoring services based on client demand, which aids in the improvement of marketing campaigns. Furthermore, web mining solutions aid in the improvement of a website's efficacy by providing users with what they want at the correct moment.
Assists in the analysis of customer behavior
Companies can use web mining tools to identify and analyze a variety of issues, including the relationship between a customer's current and previous behavior, as well as their loyalty to a website. Companies can benefit from analyzing customer-centric web behavior in order to improve website segmentation depending on consumer behavior and preferences. It can also assist in providing customers with customized services. Furthermore, web mining aids in the prediction of future client behavior, which is critical for the future content design and development of a website.
Assists with proxy server analysis.
Web mining can assist in the identification of user behavior on a website. Web mining tools can be used by businesses to conduct investigations on their own website, yielding useful information regarding user needs and allowing them to be met. However, analyzing a user's behavior on proxy servers is just as vital. This can be done effectively through web mining, which can aid in the creation of a picture of customer behavior on the internet.
Increased Revenue
Companies could organize records of previously sold products using data mining tools. They might produce tailored products using these records while reducing superfluous prices and services. As a result, data mining finally boosts revenue.
Disadvantages of Web Mining
Cost
A lot of technology is used in the data collection approach for data mining. Every bit of data produced demands its storage and maintenance. As a result, the cost of implementation could increase. Furthermore, an expert must be hired for tool selection and other operations, which will increase the entire price.
Additional information
Algorithms for data mining collect a massive amount of data. This deluge of information does not sit well with all people. As a result, there must be a limit on the amount of data gathered by data mining techniques.
Technical Expertise
There are a variety of mining tools available, each with its own set of capabilities. Each of them could have a unique algorithm and design. Tool selection will be challenging without sufficient technical understanding. As a result, a qualified technician must be assigned to the tool selection procedure.
Information misuse
Data mining's lack of security can lead to information misuse in addition to identity theft. People are prone to profit from data mining information. Alternatively, this knowledge might be used to target a group of people for harm. As a result, organizations must ensure that data is only used for the purposes for which it was collected.
Advantages of Web Mining
Course: accounting (525)
University: Beirut Arab University
