How do valuebased pricing unbundling and bundling help marketers

1. List / describe the three major stresses in your life right now. What do you / can you do to reduce the stress?

Test #2 VA
4. If the decision-making process involves a customer's self-image and financial, social, or psychological risks, it is likely to be a:
a. High-involvement decision
b. Low-involvement decision
c. Limited decision making
d. Medium-involvement decision
5. If you are a marketer promoting wedding engagement rings through high-end retail shops, bridal magazines, and online search engine results for "expensive engagement rings," then which type of consumer involvement are you targeting?
a. Medium-involvement decision consumer
b. Low-involvement decision consumer
c. High-involvement decision consumer
d. Limited decision making
6. A store selling hunting equipment decides to focus on a new market segment to grow its customer base. It chooses to focus its new marketing campaign toward politically conservative women who are outdoor enthusiasts. This store is focusing its marketing strategy by highlighting:
a. geodemographic profiling
b. family life cycle
c. social class
d. psychographics
7. State Farm insurance company prints an ad in a national newspaper's apartment rental section with a picture of a girl sitting on the edge of a tub full of water, blowdrying her hair while a plugged in toaster sits on the edge. The caption at the top of the ad reads, "Renting without State Farm is like..." Which need does this marketing ad emphasize for potential customers?
a. physiological needs
b. esteem
c. safety and security
d. self-actualization
e. social

According to the text, why might a retailer avoid the use of newspaper advertising?

Question 60 options:

Refer to the scenario. What is American Airlines' distribution of the Entertainment Book an example of?

Question 57 options:

For which product would its producer be more likely to choose personal selling rather than sales promotion to market it?

Question 48 options:

When Gillette introduced its Venus razor for women, it spent several million dollars on advertising and other promotions to communicate that the razor head pivoted to follow the curves of a woman's leg giving a much smoother and closer shave. What is this an example of?

Question 45 options: