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Atitude - essay on attitude in the workplace
Behavioural Studies (HRM07101)
Edinburgh Napier University
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Attitude is a mental state of readiness, organised through experience, to behave in a characteristic way towards the object of the attitude Rollinson et al (1998). An attitude is a manner of behaving, acting or reacting, motivated by an internal disposition or a determined circumstance; behaviour. This essay will be discussing the three components of an attitude and the consistency principle that may determine whether an attitude may be changed or not.
When it comes to attitude there are three components that make up attitude:
Cognitive component – cognitive attitude is the persons own thoughts and views, perception in relation to an object. It refers back to beliefs and attributes with an object. It is that persons made up mindset without anyone else’s influence. Rosenberg and Hovland (1969) suggest that cognitions include perceptions, concepts, and beliefs about the attitude object, and these are usually expressed by verbal questions.
Affective component – e an affective component is about the individuals emotions or feeling phase of an mind-set is the feeling that arises when someone endures something they hate or love, for example hating cigarettes because they are harmful for your health. Ajzen (1988) believes that affective responses involve evaluations of, and feelings towards, the attitude object.
Behavioural component – and lastly the behavioural component, the tendency to act towards the attitude object in a consistent and characteristic way.
Attitude consistency
It predicts that our attitudes are likely to guide actions (for example, as measured through a self-report measure). Meta-analysis have shown that the various components of attitude have a strong and meaningful positive association and that
behavior is predicted by attitudes expressed on self-report measures (Glasman & Al barracín, 2006).
The degree to which the social contexts in which attitudes are expressed and behaviours are involved communicate with each other. It is essential; if the social conditions match, there is a higher attitude- behaviour connection. For example someone who tells their parents they hate smoking, they find it disgusting and harmful. But can you predict her actions afterwards, if she were to see her friends who would be so sure she would not smoke.
Or in this case someone willing to give up smoking, they may tell people they’re off it, that cigarettes are bad for their health however whatever person currently am able to guarantee they won’t smoke when on their own.
In conclusion, attitude consists of three elements, including a component of cognition, an efficient or emotional component, and a component of actions. The cognitive component is essentially based on data or intelligence, while the affective component is based on emotions. The behavioural aspect represents how the way we act or behave is influenced by attitude. Attitude consistency is basically a prediction of our future actions based on our past and present attitude.
Atitude - essay on attitude in the workplace
Module: Behavioural Studies (HRM07101)
University: Edinburgh Napier University
Recommended for you
Students also viewed
- Behavioural Studies Coursework A
- Behavioural studies
- Not all groups that are formed will become effective
- Give an account of the contribution made by both Pavlov and Skinner towards learning theory
- Explain how legislation may be used to reinforce a change in attitude in society where certain behaviour may no longer be tolerated
- Courework B – HRM07101 Behavioural Studies – Dr Mike Sanderson