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Nike - idfoisjdifojsdfi
Course: Introduction to Operations and Supply Chain Management (OPSMGT255)
9 Documents
Students shared 9 documents in this course
University: University of Auckland
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What makes Nike different from its competitors?
Competition in the athletic wear industry has increased a lot. However, Nike has got
an edge over its competitors owing to several factors. Unique designs, great product
quality, product and process innovation, and marketing have helped it achieve a
strong competitive edge.
What makes Nike unique?
Core associations for Nike include: innovative technology, high quality/stylish
products, joy and celebration of sports, maximum performance, self-empowerment
and inspiring, locally and regionally involved, and globally responsible.
How is Nike different?
Not only does Nike have a variety of options of products, but Nike also owns Hurley,
Converse, and Jordan brands. By offering more products to more people, in more
markets than any other sports company, they are able to capture a far greater market
share of the market than any other company.
Why is Nike better than other brands?
Nike is the best sports company because they have great technology and equipment
to boost performance. In basketball shoes, Nike provides cushion and lightweight
materials to accommodate the sport. Also, Nike attracts customers by placing
athletes in their commercials.
What is Nike best known for?
Nike Inc. is a famous footwear, apparel, and athletic brand most famous for its simple
but very recognized logo and for its slogan ‘Just Do It’. Nike began as Blue Ribbon
Sports in 1964, founded by Phil Knight and Bill Bowerman.
Why is Nike a great brand?
Nike is good at lots of things: manufacturing high quality and good-looking shoes;
designing fashion or professional apparels; sponsoring lots of sports teams; and
making tons of money. There is no company doing branding like Nike. Nike dominates
the sports gear industry because of their brilliant branding strategies.
How much does Nike make a year?
In 2020, Nike’s global revenue amounted to about 37.4 billion U.S. dollars.