Notes On A Persuasive Essay

I. Introduction

Overview of persuasive speaking and its role in public communication

Brief mention of main topics to be covered in the essay

II. The principles of persuasion

Definition of persuasion and explanation of its importance in public communication

Description of the three main principles of persuasion: ethos, pathos, and logos

Explanation of how speakers can use these principles to effectively persuade their audience

III. The structure and organization of persuasive speeches

Explanation of the importance of having a clear and well-organized structure for a persuasive

speech

Description of the different components of a persuasive speech (introduction, main points,

conclusion)

Explanation of how to effectively use these components to engage and persuade the audience

IV. Techniques for supporting and presenting arguments

Discussion of the importance of using evidence and examples to support arguments in persuasive

speaking

Description of different types of evidence that can be used (statistics, expert testimony, personal

anecdotes)

Explanation of how to effectively present and explain evidence to the audience

V. Strategies for refuting opposing viewpoints and addressing

counterarguments

Discussion of the importance of addressing opposing viewpoints in persuasive speaking

Description of different strategies for refuting opposing viewpoints (presenting

counterarguments, using rhetorical devices)

Explanation of the importance of addressing counterarguments in a respectful and honest manner

VI. Ethical considerations in persuasive speaking

Discussion of the ethical responsibilities of speakers to present accurate and honest information

Notes on a persuasive essay

Fundamentals of Public Communication (COMM 3)