- Information
- AI Chat
MIS 309 Exam 3 Tony Ammeter
Management Information Systems (MIS 309)
University of Mississippi
Related Studylists
Suzy study listPreview text
Exam 3
Chapter 11
T/F Facebook's Beacon effort was a failure largely because it was "opt-out" instead of "opt-in." A. True T/F Facebook (and other apps the firm owns) collectively represent the largest photo-sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all of these other efforts got started before Facebook. A. True T/F Users tend to have more focused intent (often focused on purchase decision-making) when using Google as compared to Facebook. A. True T/F Facebook is especially appealing to organizations looking to share messages with fans since anyone who has "liked" an organization on Facebook will see all of that organization's posts in their news feed. A. False T/F Facebook enjoys significantly higher click-through rates than Google. A. False One of Facebook's key resources for competitive advantage is: A. High switching costs Investor groups that provide funding in exchange for an ownership stake in the firm are called _____. A. Venture capital firms Which of the following statements is true of the term "cloud"? A. It refers to a collection of computing resources available for access over the Internet _____ is a term that refers to a closed network or single set of services controlled by one dominant firm. A. Walled garden Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to: A. Content adjacency The term "social graph" refers to:
A. the global mapping of users and organizations, and how they are related _____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month. A. Facebook Users of Google and other search engines are said to be on a hunt because they: A. are there to seek information to drive a specific action. Studying Facebook provides a context for understanding which of the following: A. all of the above a) network effects b)platform partnerships c) privacy d)business value of social media The deep Web refers to: A. sites that cannot be indexed by Google and other search engines Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by: A. retaining a majority of voting rights in the public company Ads are often billed based on _____. A. Cost per thousand impressions Facebook has offered a system where website operators can choose to accept a user's Facebook credentials for logging in. Website operators appreciate this feature because: A. users can access websites without creating an account, reducing a potential barrier to customer acquisition. Which of the following statements is true of localization? A. It refers to adapting products and services for different languages and regional differences. When a firm has an IPO, it is said to have: A. gone public, selling shares on a public stock exchange for the first time.
Chapters 12+
T/F The more application software that is available for a platform, the less valuable it potentially becomes. A. False
tools. A. Integrated development environment This process of converting a code into machine-readable form is known as: A. compiling Which of the following is not a component of the scrum approach? A. Reviews Which of the following technologies is(are) being used to replace the older EDI for specifying data standards? A. Both (a) and (c. Extensible markup language) _____ provide the standards, syntax, statements, and instructions for writing computer software. A. Programming languages _____ are software systems designed to support interoperable machine-to-machine interaction over a network. A. Web services Which of the following is true of the difference between operating systems and application software? A. Operating systems control the hardware, while application software performs the work that users and firms are directly interested in accomplishing. If a computer system can be equated to a layered cake, which of the following combinations represents the computer system in the bottom-to-top order? A. Hardware, operating system, application, user
Chapter 14
T/F App stores can lower distribution costs compared to packaged software alternatives. A. True T/F SaaS offerings usually work well when the bulk of computing happens at the client end of a distributed system. A. False T/F SaaS and the utility computing-style efforts differ widely in terms of the benefits and risks they offer. A. False
T/F Conventional software firms treat their intellectual property as closely guarded secrets and almost never provide the source code for their commercial software products. A. True T/F App stores are exclusively focused on smart-phone markets. A. False Which of the following is true of software as a service (SaaS)? A. It refers to software that is made available by a third-party online Cloud computing is not typically suited for situations: A. where complex legacy systems have to be ported _____ allow(s) a server to run what amounts to a copy of a PC—OS, applications, and all—and simply deliver an image of what's executing to a PC or other connected device. A. Virtual desktops The software business is extremely profitable compared to the hardware business because: A. the marginal cost to produce an additional copy of a software product is effectively zero Employees, at their own initiative, can go to SocialText or Google Sites and set up a wiki, WordPress to start blogging, or subscribe to a SaaS offering like SalesForce, all without corporate oversight and approval. This _____ of technology is one of the challenges associated with the adoption of SaaS models. A. consumerization Which of the following statements relating to open source software is true? A. The flagship OSS product is the Linux operating system, now available on all scales of computing devices The cost of producing an additional unit of a product is known as its: A. Marginal cost One of the risks associated with SaaS is the: A. Dependence on a single vendor All of the costs associated with the design, development, testing, implementation, documentation, training and maintenance of a software system are collectively termed as: A. Total cost of ownership Which of the following is one of the characteristics of using software as a service model?
A. False T/F While most tech firms are still overwhelmingly male-dominated, AI education is made up of nearly 50 percent women. A. False Most transactional databases are not set up to be simultaneously accessed for reporting and analysis. As a consequence: A. data is not efficiently transformed into information Which of the following is not considered an advantage of Hadoop? A. Relational structure _____ are model-building techniques where computers examine many potential solutions to a problem, iteratively modifying various mathematical models, and comparing the mutated models to search for a best alternative function. A. Genetic algorithms __________ is a type of AI often broadly defined as software with the ability to learn or improve without being explicitly programmed. A. Machine learning Which of the following is not a step in developing and deploying more ethical and less risk- prone systems? A. Use AI in the hiring process A _____ is a system that provides rewards and usage incentives, typically in exchange for a method that provides a more detailed tracking and recording of consumer activity. A. Loyalty program _____ is the term used to describe raw facts and figures. A. Data _____ is the process of using computers to identify hidden patterns in and to build models from large data sets. A. Data mining What is Walmart’s motivation for sharing data with its supply partners? A. Lowering prices of products _____ put(s) users in control so that they can create custom reports on an as-needed basis by selecting fields, ranges, summary conditions, and other parameters.
A. Ad hoc reporting tools Which of the following conditions is essential for data mining to work? A. The events in the data should reflect current and future trends In database systems, a _____ refers to a list of data. A. file In database systems, a table is also known as a _____. A. file
Chapter 18
T/F Law firms are consistently the lowest cost-per-click rate bidders for keyword ads, but they run the most ads, making them significant contributors by volume. A. F T/F Even if an advertiser is willing to pay the highest cost-per-click rate, it still may not appear at the top of ads listed alongside Google search results. A. T T/F Google has launched new formats to capture markets such as travel bookings and car shopping from within search, but by doing so, it risks alienating large advertisers who run competing services. A. T T/F Google's interest-based ads have been accused of profiling users on the basis of race, religion, sexual orientation, health, political, or trade union affiliation, and certain financial categories. A. F Advertisers pay ad partners for _______________ whenever a user responds to an ad by performing a specified activity such as signing up for a service, requesting material, or making a purchase. A. Cost-per-action ads How is Google Glass being used in the medical profession? A. All of the above - a. a. To provide instant access to patient information b. b. To stream surgery for observation and commentary from experienced
Which of the following statements holds true for the term opt-in? A. It refers to a program—typically a marketing effort—that requires customer consent. Search engines use _____, or Web crawlers, to discover documents for indexing and retrieval. A. Spiders (Web Crawling Spiders)
In online advertising, the term "impression" refers to: A. each time an ad is shown. Which of the following is true of Google's discounting scheme for advertisers? A. Advertisers pay one cent more than the minimum needed to retain an ad's position on a page Your reading and our class discussions pointed out that botnets or zombie attacks are most likely to be used to commit which of the following types of fraud? A. Enriching click fraud What is a "black hat SEO"? A. Using unauthorized (and Google-prohibited) techniques to improve a page's search results Which of the following statements holds true for the term opt-out? A. It refers to a program that enrolls all customers by default, but that allows consumers to discontinue participation if they want to A walled garden refers to a: A. closed network or single set of services controlled by one dominant firm. Which of the following is not true of Google Stadia? A. None of the following?: a) It leverages cloud smarts and YouTube b) It can support a faster gaming experience than any console available at the time of launch c) A price point of $10 a month allows it a place in the $180 billion industry. d) It eliminates the console and integrates a different custom controller for each platform: TV, PC, Chromebook, tablet, and phone. _____________ occurs by repeatedly searching keywords linked to rival ads with the goal of reducing the rival's click through rate. A. Rank-based impression fraud
The bulk of Google's revenue comes from _____. A. advertising Online ads that include animation, audio, or video are called _____. A. Rich media ads If a firm's pages are not near the top of query results, customers may never discover its website. This has led to _____ becoming a critical function for many marketing organizations. A. search engine optimization Horizontally oriented banners and vertically oriented "skyscraper" ads are typically examples of: A. Image ads (display ads) Which of the following statements holds true for the term click fraud? A. It refers to the generation of bogus clicks, either for financial gain or to attack rivals by draining their online ad budget _____ are served by ad networks or other customer profiling firms to identify users and record behavior across multiple websites. A. Third-Party Cookies T/F Ad networks enforce exclusivity. Once a content provider selects one ad network it cannot implement other forms of advertising on its website. A. False T/F Much of the technology used by Google consists of components such as microprocessors and hard drives that might be found in conventional home computers. A. True T/F The more activity an ad network can monitor, the greater the chance that it can uncover patterns that are anomalous. A. True T/F Google will dramatically lower the search rankings of firms that it feels have unfairly gamed organic search rankings. A. True T/F Google earns more annual advertising dollars than any other U. media company. A. True Microsoft has struggled to achieve profits over the last decade, despite the firm's substantial stock price increase over this period.
MIS 309 Exam 3 Tony Ammeter
Course: Management Information Systems (MIS 309)
University: University of Mississippi
- Discover more from:
