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C464 study guide 3
Introduction to Communication (C464)
Western Governors University
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Concept Answer Scenario
Example:
What is communication (p. 11)
Exchange of verbal and non- verbal messages with the intent of stimulating meaning in others.
Scenario: Jessica had a conversation with Shelly. She told Shelly she is happy to be her friend (verbal) and hugged her (non-verbal).
*Note, the best scenarios have:
1) A sender
2) A receiver
3) A message applying the concept
** EXAMPLES ARE CROSSED CHECKED FOR ORIGINALITY
MODULE 5: Goals of a Presentation
Ethos (p) the audience’s perceptions of the speaker’s level of concern for their best interests.
Dave, a leadership development trainer, is asked to speak to a corporate audience on a topic he is familiar with. He wants to ensure the audience trusts him. Which scenario below would BEST support Dave’s goal of achieving audience trust?
Dave should announce during his speech that he is a leadership development trainer, understands the research and theory on great leadership, and has practiced leadership in real-world settings like the audience’s own workplace.
Pathos (p. 43) he ability to arouse emotion within the audience
Ads encouraging charitable donations show small children living in pathetic conditions, to evoke pity in people.
Logos (p. 43) discourse that is supported by logical reasoning
"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."
MODULE 6: Informative Versus Persuasive Presentations
Three goals for informative presentations (p. 51)
1. communicate information that is new knowledge for audience members
2. further existing knowledge
3. update outdated information or change listeners’ factual understanding of a topic.
1. if an instructor asks you to
prepare an oral presentation on a
chapter from your textbook, your
goal is to develop a format and
delivery approach that is best
suited to help the class learn that
material
2. Eva, who is giving a
presentation that is part of a
week-long university program on
raising awareness about violence
against women on college
campuses. She understands that
her student audience has been
given information for the past
week, and she seeks to add to
that information
3. Dr. Smyth, the president of a
large university, gave a briefing to
his staff to let them know that
rumors about his pending
resignation were false.
Four types of informative speeches (p. 52)
1 presentation
2. brief report
3. demonstration
4. training session
1. provide listeners with in-depth knowledge on a particular topic
2. Represents a highly structured overview of very specific information
3. how-to advice relative to a particular topic
4. how to complete a task accurately
Three possible goals for persuasive presentations (p. 53)
. to influence attitudes (change how listeners feel)
2. to influence beliefs (to change how listeners think)
3. to influence behavior
3. to Influence behavior
evidence
Three ways to assess evidence (p. 61)
1. relevant
2. recent
3. credible
1.
2.
3.
MODULE 8: Preparing for a Presentation
When to use sensory aids (visual aids) (p. 68)
When it makes your topic easier to comprehend for your audience. Or when you know the topic may not excite the audience much.
When NOT to use sensory aids (visual aids) (p. 68)
When it will distract from a specific point you are trying to make
C464 study guide 3
Course: Introduction to Communication (C464)
University: Western Governors University
