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EFE Matrix - easier for student to get lecture notes
Business studies (BA111)
Universiti Teknologi MARA
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EFE MATRIX
KEY EXTERNAL FACTORS WEIGHT RATING WEIGH
T
SCORE
OPPORTUNITIES
1 Increase the number of young individuals, which is the primary target.
0 4 0.
2 New smartphone devices 0 4 0. 3 Broadband population underserved 0 4 0. 4 Produce backhaul capacity primarily for wireless broadband
0 4 0.
5 Possibilities for triple play if link with content provider
0 2 0.
6 Agreement with TM for high-speed broadband access.
0 4 0.
7 Collaboration with Limkokwing University to improve tertiary mobile learning
0 2 0.
8 Broaden 4G throughout Sabah and Sarawak
0 3 0.
9 Maxis entered into an agreement with Tenaga Nasional Berhad to utilize the latter’s structure which provides
0 3 0.
10 Maxis Academy to improve productivity 0 4 0. THREATS 1 The release of the Digi iPhone 0 4 0. 2 Rate adjustments for interconnection 0 2 0. 3 Aggressive broadband offers by wireless competing companies
0 4 0.
4 Low dividend yield compared to Digi 0 2 0. 5 Expanding 3G faces competitive pressures 0 2 0. 6 No hidden fees with the competitor's service.
0 3 0.
7 Celcom has announced a 7-day free call promotion for customers celebrating their birthdays
0 2 0.
8 Maxis ranks second to Celcom in terms of wireless broadband market share
0 2 0.
9 New WiMAX players have entered the market
0 3 0.
10 Telekom Malaysia Berhad (TM) provides three types of broadband services
0 2 0.
TOTAL 1 3.
STRENGTHS
- Premium branding and customer service are still attracting and retaining subscribers. Long-term iPhone plans support this even more.
- Much larger 4G/5G coverage than Digi and comparable coverage to Celcom.
- With a 39% market share, Maxis has the most subscribers in Malaysia.
- The largest postpaid subscriber base of approximately 43% is critical to the future market trend of more postpaid subscribers.
- Management's track record of transparency and performance delivery.
- World Communication Awards appointed Maxis one of the top five Best Global Operators.
- Good loyalty programme with, perhaps even the best family plan in Malaysia in our perspective.
- Maxis offers a comprehensive suite of communications services across multiple platforms to meet the growing needs of individual subscribers, families, small and medium businesses, large corporations, and the Malaysian government.
- Maxis was also the first telecommunications services provider in Malaysia to introduce a variety of smart phones, including iPhone and Samsung.
- Since its inception in 1995, Maxis has led the Malaysian market in providing innovative mobile products and services.
WEAKNESS
- Growing the enterprise business may necessitate more capital expenditure, and Maxis can only grow the enterprise business selectively.
- Maxis lacks advertising in comparison to competitors.
- Maxis has limited broadband coverage in rural areas.
- High hidden fee.
- Weak customer relationship because Maxis is quite passive in comparison to competitors who constantly organize contests.
EFE Matrix - easier for student to get lecture notes
Course: Business studies (BA111)
University: Universiti Teknologi MARA
