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QUHO Insights - Case Analysis
Marketing Management (BA 908)
Ateneo de Davao University
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QUHO Insights: Training Provider
Case Analysis
Marketing Management Saturday 2pm Class
By:
GROUP 4 JOSHUE GLENN CATUBAG ALHSMAR SAYAGO CARLO ESEO ALMER GARRIDO CASIO
About the Company: EVOLVING INDIVIDUALS THROUGH QUHO INSIGHTS.
QUHO Insights is a progressive learning and events management solutions company based in Manila, Philippines. QUHO Insights aims to provide organizational development interventions through business consulting and learning and development programs to organizations as well as interested professionals in the areas of Marketing Communications, Business Development, Human Capital, and Leadership Development. QUHO Insights provides events management support for corporate events such as Business Conferences, Team Building, Meetings, and Summits. QUHO is a superseded Scottish spelling of the word ‘WHO’.
History
Mr. Hoxton used to work for a training provider company. Seeing the potential of the training industry, he came up with the idea to put up a company, which led to him founding QUHO Insights. It is a learning and development company that aims to provide organizational development interventions through business consulting and learning and development programs for companies and/or organizations as well as interested professionals in the areas of marketing communications, business development, human capital, and leadership development.
What did They do?
REGULAR PUBLIC PROGRAMS – Their standard learning programs are targeted to specific functions in the organization which any interested employee/individual can join.
These programs vary from half-day to two days and are often scheduled quarterly. These programs are open to the public. IN-HOUSE TRAINING – Their customized training programs are offered directly to interested organizations. CONSULTANCY – Their short and long-term engagements are specific to marketing communications & organization development. Marketing Comm. may include the development of an Integrated Marketing Communications campaign. In comparison, Organizational Dev entails the whole gamut of compensation management review, from job evaluation to salary structuring.
Products and Services
MARKETING COMMUNICATIONS TRACK
Understanding the vital role of Strategic Media Planning
Strategic Marketing
Integrated Marketing Communications: Knowing the Right Mix!
Copywriting: Saying the right Words
Understanding ‘Touch-points’ through Direct Marketing
Strategic Public Relations when it Matters and Crisis Communication
Reputation Management
Creating Impact through Advanced Advertising Techniques
Sales Promotion: Beyond Sales and Quota
Digital/E-Marketing: How it Works?
The Fundamentals of Market Research
The Indispensable Power of Branding TECHNICAL AND MANAGEMENT TRACK
Project Management
Strategic Planning through Balanced Scorecard
Strategic Vendor Management
Logistics Management
Design Thinking
Internal Audit
Business Analytics
Property Management
Lean Six Sigma HUMAN CAPITAL TRACK
Human Capital Mobility Services
HR Audit
Evaluating ROI of Learning Programs
Strategic Training Needs Analysis
Facilitating Structured Learning Exercises
Discipline and Grievance Handling
Formulating HR Policies and Procedures
Team Building Management
Leadership Development Programs EVENTS AND CREATIVE MANAGEMENT TRACK
Limited access to digital market
Does not offer online training packages
Opportunities
- Market expansion to metro cities in Vi sayas and Mindanao
- Online Mini and Modular trainings
Threats
- Strong market competition
- More accessible digital trainings
- New entrants with credible profiles
SWOT Matrix and Strategies
Strengths - QUHO Insights have a variety of partners suitable for efficient portfolio buildup. - Variety of training services customers can choose from - Affordable training packages
Opportunities - Market expansion to metro cities in Vi sayas and Mindanao - Online Mini and Modular trainings
Weaknesses - Inflexible package payment schemes - Limited access to digital market - Does not offer online training packages
Create digital versions of the most subscribed trainings and engage in digital marketing.
Design online modular training packages for clients who want shorter courses and self-paced programs. Expand to Cebu Ci ty and Cagayan de Oro as satellite offices Threats
- Strong market competition
- More accessible digital trainings
- New entrants with credible profiles
Improve sales thru digital marketing by making online ads in digital media.
Improve sales thru digital marketing by making online ads in digital media.
Alternative Courses of Action
ACA #1: Create digital versions of the most subscribed trainings and engage in digital marketing.
Realign the goals and the marketing concepts of the company and invest in digital marketing materials. Account the most subscribed trainings and make it available online. To reach more markets, efficiently make sponsored ads.
ACA#2: Design online modular training packages for clients who want to shorter courses and self-paced programs. Nowadays, digital trainings should not be limited to Zoom and Google meetings. More people are now into enrolment to self-paced training materials. This is a more flexible setup especially for working professionals. Although it may need more man- hours, it may be sustainable in the long-run as this need no updating in a short time.
ACA #3: Expand to Cebu City and Cagayan de Oro as satellite offices. Making their services available to the people living in metros and corporate centers is one opportunity they need to maximize. With the onset of recovery of the economy, more and more offices will go back to regular working environments. Thus, face-to-face trainings might be the better choice for some. As more corporate organizations have been stuck in their homes, more corporations would like to refresh teamwork and in-group collaborations thru team-building activities.
Chosen Course of Action:
We believe that transitioning to digital marketing and maximizing digital platforms can add to QUHO Insights yearly sales. Although it might require more effort and time, this will be efficient in the long run as they can just reuse this anytime up to a year or up to the time they need some upgrading on their materials and standards. This will be more effective if they improve their digital footprints by being more socially engaged and present in Facebook, Instagram, and LinkedIn.
Conclusion and Recommendations
Through this QUHO would be able to reposition itself from the other training companies. By expanding its opportunities through Large Companies level of services to Mid-size and Small-size level of services. Gather investors around the world in order to maintain the stability of the company.
QUHO Insights - Case Analysis
Course: Marketing Management (BA 908)
University: Ateneo de Davao University
