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Reflective Paper on Business Communication
professional education (TP1)
Batangas State University
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Communication is an essential tool in every field. Learning how to communicate effectively is not a one stop shop. It takes a lot of practice and the willingness to learn. Communication is vital in all types of relationships. In business, particularly, it is important to be able to communicate well the different situations that the business is in, the different transactions made and the actions to be taken. To be able to understand and be understood, learning to communicate effectively is essential. It can make or break one’s self. Communication is not limited to oral skills but is also reflected on the written skills. A good and effective communication skill affects employability. However, the skill to communicate would be useless if the speaker or writer does not have an idea about what he or she is speaking or writing about. Knowledge of the subject is also important. Ineffective communication might affect the ability to run a business. It is indeed vital to implement effective business communication.
Engaging in continuously improvement of communication skills is not only about trying to make it work on your area of expertise but also a way to develop yourself professionally. In business, business writing is a type of communication that is used everyday in different forms. According to NASA, more than one third of work time is used to convey information to others and another one third on working with technical information sent to them by others. This just proves how vital the role of communication is in a business. With this, it can be concluded that poor business writing might affect the company negatively and add up to the costs that they need to pay for. If a message is not conveyed effectively, it may cause confusion, misunderstanding or dissatisfaction. In the context of business communication, the worst-case scenario may result in significant losses.
So, what makes business communication effective? To be able to write effectively, the purpose must be clear as this sets the direction and reference of the details presented. It sets the
tone and structure of a letter and this is the goal that you want to reach. Precise spelling, grammar, diction and structure are critical. Avoiding jargons is also necessary when communicating with an audience that may be unfamiliar with industry terms. It is also necessary to consider the receiver or audience. Keeping communication straightforward and avoiding redundancy makes it effective and efficient at the same time. It saves reading and interpreting time on both sides and minimizes the possibility of a misunderstanding. The way you write a letter must take into consideration the receivers as well. For maximum effect, you should always carefully tailor a message to both the situation and intended audience. But universally, business communication should be polite and respectful. Identifying and using a carefully cultivated tone is important in establishing your business’ personality. Establishing your company as a credible source encourages business loyalty and promotes a positive public image. Consistent messages and experiences from a brand are key to building trust with customers. The best way to maintain consistency—and credibility—is to ensure all team members are on the same page concerning both the brand’s identity and also individual customer interactions. Lastly, ensure that your message is compelling—it’s critical to closing deals, motivating employees, and converting potential customers. Strive to position your business as being not only credible but also relevant. This means your message should be crafted with the goal of incorporating an effective balance of all the above strategies, conveying what’s most important to your company while also speaking to what your target audience is most interested in hearing about.
There are a number of strategies that one can make to improve writing skills. This may start with practice. Once again, communication takes a lot of patience and persistence. Just like how practice makes perfect a dance routine, it can also do so in communicating. Second is to read. The secret to an improved and wide vocabulary is reading. When you read a lot, you gain
Reflective Paper on Business Communication
Course: professional education (TP1)
University: Batangas State University
