Practical Research 1

Data Gathering Instrument and Analysis Procedures

The underlying need for data collection is to capture quality evidence that seeks to answer all

the questions that have been posed. Through data collection business or management can

deduce quality information that is a prerequisite for making informed decisions. To improve the

quality of information, it is expedient that data is collected so that you can draw inferences and

make informed decisions on what is considered factual.

Types of Data Collection

Before broaching the subject of the various types of data collection, it is pertinent to note that

data collection in itself falls under two broad categories; Primary data collection and secondary

data collection.

✓Primary Data Collection is the gathering of raw data collected at the source. It is a

process of collecting the original data collected by a researcher for a specific research purpose.

It could be further analyzed into two segments; qualitative research and quantitative data

collection methods.

✓Secondary Data Collection is referred to as the gathering of second-hand data

collected by an individual who is not the original user. It is the process of collecting data that is

already existing, be it already published books, journals and/or online portals. In terms of ease,

it is much less expensive and easier to collect.

Qualitative Research Method

The qualitative research methods of data collection do not involve the collection of data that

involves numbers or a need to be deduced through a mathematical calculation, rather it is

based on the non-quantifiable elements like the feeling or emotion of the researcher. An

example of such a method is an open-ended questionnaire.

Experiments

Surveys (sample surveys or census surveys)

Interview is a data collection strategy in which participants are asked to talk about the

area under consideration.

Steps for An Effective Interview

Practical Research 1 Data Gathering Instrument and Analysis Procedures

Practical Research 1