Skip to document
Welcome to StudocuSign in to access the best study resources
Guest user
0followers
Upload
HomeMy LibraryAsk AI
  • You don't have any recent items yet.
My Library
  • You don't have any courses yet.
  • You don't have any books yet.
  • You don't have any Studylists yet.

Chapter 5 - Testbanks

Testbanks
Course

Marketing (MKT 101)

392 Documents
Students shared 392 documents in this course
Academic year: 2019/2020
Uploaded by:
ym
youssef mohamed
Arab Academy for Science, Technology & Maritime Transport
24Uploads
170upvotes

Comments

Please sign in or register to post comments.

Students also viewed

Related documents

Related Studylists

MKTMarketingmarketing

Preview text

Warning: TT: undefined function: 32 Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) Chapter 5 Consumer Markets and Buyer Behavior

  1. Individuals and households that buy or acquire goods and services for personal consumption make up the ________. A) consumer market B) market offering C) market mix D) subculture E) social class Answer: A Skill: Concept Objective: LO 5: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy

  2. Marketing stimuli include which of the following? A) economic stimuli B) price stimuli C) technological stimuli D) social stimuli E) cultural stimuli Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 5: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy

  3. Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli? A) product stimuli B) cultural stimuli C) price stimuli D) place stimuli E) promotion stimuli Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 5: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy

1

  1. Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________. A) what consumers buy B) how and how much they buy C) why they buy D) when they buy E) where they buy Answer: C AACSB: Analytical thinking Skill: Concept Objective: LO 5: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Moderate

  2. According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"? A) technological stimuli B) buyer's decision process C) buyer's spending habits D) social stimuli E) promotion stimuli Answer: B Skill: Concept Objective: LO 5: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy

  3. Marketing stimuli consist of the four Ps. Which of the following is NOT one of these? A) product B) packaging C) price D) promotion E) place Answer: B Skill: Concept Objective: LO 5: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy

2

  1. What role do the four Ps play in consumer behavior? Answer: The four Ps are the marketing stimuli that affect buyer behavior: marketers use product, price, place, and promotion to attract the targeted consumers. Skill: Concept Objective: LO 5: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy

  2. ________ is the most basic determinant of a person's wants and behavior. A) Culture B) Brand personality C) Cognitive dissonance D) Motive E) Attitude Answer: A Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  3. Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations. A) cultural universals B) reference groups C) subcultures D) monocultures E) social networks Answer: C Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  4. Subcultures include nationalities, religions, geographic regions, and ________. A) genders B) ages C) professions D) racial groups E) income levels Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

4

  1. Which consumer group tends to show more brand loyalty and makes shopping a family event, with children having a big say in the purchase decision? A) Hispanic Americans B) African Americans C) Arab Americans D) working class consumers E) middle class consumers Answer: A AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  2. ________ consumers are one of the fastest-growing U. population subsegments and are expected to surge to nearly one third of the total U. population by 2030. A) African American B) Hispanic American C) Asian American D) Baby boomer E) Millennial Answer: B AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  3. Hispanic Americans tend to be deeply family oriented and make shopping a family affair. Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. Hispanic Americans make up a ________. A) subculture B) social class C) social network D) life-c ycle stage E) lifestyle Answer: A AACSB: Analytical thinking Skill: Application Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Challenging

5

  1. Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________. A) total market strategy B) buzz marketing C) social networking D) word-of-mouth marketing E) life-style marketing Answer: A AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Moderate

  2. ________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. A) Social classes B) Societal norms C) Reference groups D) Universal cultures E) Social networks Answer: A AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  3. Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteristics. A) economic B) professional C) medical D) personal E) genetic Answer: D AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

7

  1. Which of the following statements is true of cultural factors that influence consumer behavior? A) Cultural influences on buying behavior are identical across countries. B) Social classes show distinct product and brand preferences in areas such as clothing and travel. C) Subcultures include nationalities and racial groups, but exclude religions. D) Subcultures are groups within which each individual has a unique and distinct value system. E) Hispanic Americans and African Americans are examples of racially segregated groups and not subcultures. Answer: B AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Moderate

  2. Which of the following statements is true of social classes? A) Social classes are society's temporary divisions. B) Members of a social class have unique and distinct values, interests, and behaviors. C) People within a social class tend to exhibit similar buying behavior. D) Income is the single factor that determines social class. E) Social classes universally exhibit identical product and brand preferences. Answer: C AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Moderate

  3. Which of the following statements is true regarding social classes in the United States? A) Social class is determined by income alone. B) Lines between social classes in the United States are fixed and rigid. C) Social classes show distinct product preferences in clothing and automobiles. D) Wealth is more critical than education level in measuring social class. E) People are relegated to a permanent social class in the United States. Answer: C AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Moderate

8

  1. Word-of-mouth influence comes to consumers from family, colleagues, and ________. A) investors B) athletes C) neighbors D) entertainment celebrities E) friends Answer: E AACSB: Analytical thinking Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  2. Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________. A) surrogate consumer B) lagging adopter C) opinion leader D) brand personality E) social networker Answer: C AACSB: Analytical thinking Skill: Application Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Challenging

  3. ________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. A) Opinion leaders B) Innovators C) Surrogate consumers D) Stealth marketers E) Lagging adopters Answer: A Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

10

  1. Opinion leaders are also referred to as ________. A) leading adopters B) lower uppers C) innovators D) lagging adopters E) surrogate consumers Answer: A Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  2. ________ are ambassadors who enthusiastically share their passion for a company's products with large circles of friends and acquaintances. A) Leading adopters B) Brand evangelists C) Surrogate consumers D) Market mavens E) Innovators Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  3. Companies that use brand ambassadors are most likely involved in ________ marketing. A) ambush B) spam C) buzz D) viral E) database Answer: C Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  4. Facebook, Snapchat and LinkedIn are all examples of ________. A) brand alliances B) opinion leaders C) social networks D) early adopters E) market mavens Answer: C AACSB: Information technology Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

11

  1. ________ traditionally has been considered the main purchasing agent for the family in the areas of food, household products, and clothing, although this is changing as more work outside the home. A) A teenager B) The husband C) The wife D) The couple together E) The parent Answer: C AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  2. A ________ consists of the activities an individual is expected to perform, according to the people around him/her. A) motive B) role C) lifestyle D) life cycle E) perception Answer: B Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  3. A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept. A) personal characteristics B) stereotypes C) perceptions D) attitudes E) psychographics Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

13

  1. Consumer information provider Nielsen uses a life-stage segmentation system that places U. households into one of 66 different life-stage groups. According to Nielsen's groups, which of the following refers to the group consisting of hip, single twenty-somethings who are politically liberal, listen to alternative music, and enjoy lively nightlife? A) Striving Singles B) Young Achievers C) Bohemian Mix D) Young Influentials E) Young Digerati Answer: B AACSB: Information technology Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  2. Life-stage changes usually result from ________. A) birthdays B) mentors C) friends D) life-changing events E) siblings Answer: D Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  3. Life-stage segmentation allows marketers to create targeted, actionable, and ________ campaigns based on how people consume and interact with brands. A) inexpensive B) professional C) multimedia D) social media E) personalized Answer: E Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

14

  1. A current trend in the United States involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients. A) self-concept B) subculture C) lifestyle D) personality E) life-cycle Answer: C AACSB: Analytical thinking Skill: Application Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Challenging

  2. ________ refers to the unique psychological characteristics that distinguish an individual or group. A) Attitude B) Belief C) Perception D) Personality E) Self-awareness Answer: D Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  3. Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand? A) brand perception B) brand identity C) brand personality D) brand concept E) brand equity Answer: C AACSB: Analytical thinking Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

16

  1. Shoez Inc., a manufacturer of shoes, has recently launched a brand of sturdy shoes ideal for hiking and other outdoor activities. Which of the following brand personalities could be best associated with the new brand? A) sincerity B) excitement C) sophistication D) competence E) ruggedness Answer: E AACSB: Application of knowledge Skill: Application Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Moderate

  2. Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities—that is, "we are what we consume." According to this premise, consumers ________. A) buy products to support their self-image B) rarely identify with brand personalities C) are affected by opinion leaders D) compare product brands E) conduct primary research Answer: A AACSB: Application of knowledge Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Moderate

  3. Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a ________. A) motive B) life-cycle stage C) self-concept D) brand personality E) self-actualization need Answer: D AACSB: Analytical thinking Skill: Application Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Challenging

17

  1. According to Freud, a person's buying decisions are primarily affected by ________. A) family influences B) societal expectations C) brand images D) cultural norms E) subconscious motives Answer: E Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  2. Many marketers now use ________ research to dig deeply into consumer psyches and develop better marketing strategies. A) analytical B) interpretive C) causal D) descriptive E) experiential Answer: B Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  3. ________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations. A) Perception analysis B) Subliminal analysis C) Motivation research D) Need recognition E) Market segmentation Answer: C Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

19

  1. A marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of ________. A) brand strength analysis B) interpretive consumer research C) quantitative research D) buzz marketing E) brand extension Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  2. Maslow's theory is that ________ can be arranged in a hierarchy. A) marketing stimuli B) personal beliefs C) perceptions D) human needs E) decisions Answer: D Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

  3. Which of the following is NOT part of Maslow's hierarchy of needs? A) physiological needs B) safety needs C) spiritual needs D) esteem needs E) social needs Answer: C Skill: Concept Objective: LO 5: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy

20

Was this document helpful?

Chapter 5 - Testbanks

Course: Marketing (MKT 101)

392 Documents
Students shared 392 documents in this course

University: Arab Academy for Science, Technology & Maritime Transport

Was this document helpful?
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong)
Chapter 5 Consumer Markets and Buyer Behavior
1) Individuals and households that buy or acquire goods and services for personal consumption
make up the ________.
A) consumer market
B) market offering
C) market mix
D) subculture
E) social class
Answer: A
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer
buyer behavior.
Difficulty: Easy
2) Marketing stimuli include which of the following?
A) economic stimuli
B) price stimuli
C) technological stimuli
D) social stimuli
E) cultural stimuli
Answer: B
AACSB: Analytical thinking
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer
buyer behavior.
Difficulty: Easy
3) Which of the following is one of the other stimuli present in a buyer's environment apart
from marketing stimuli?
A) product stimuli
B) cultural stimuli
C) price stimuli
D) place stimuli
E) promotion stimuli
Answer: B
AACSB: Analytical thinking
Skill: Concept
Objective: LO 5.1: Define the consumer market and construct a simple model of consumer
buyer behavior.
Difficulty: Easy
1
Copyright © 2018 Pearson Education, Ltd.

Students also viewed

Related documents