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QTCL-CASE. this is a summary about the branding- which definition about branding i am making to publish.
Management Faculty of Business Administration (BUS1100)
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CASE STUDY
CHAP 3
LO-3-
- Prepare a brief analysis of the organic food industry using the information provided by the Organic Trade Association at ota and the Organic Report
magazine at theorganicreport. That is, based on the information provided on
these websites, draw a five forces diagram for the organic food industry and briefly
discuss the nature and strength of each of the five competitive forces.
LO-3-
- Based on the strategic group map in Illustration Capsule 3, which casual dining
chains are Cracker Barrel’s closest competitors? With which strategic group does
Panera Bread Company compete the least, according to this map? Why do you think
no casual dining chains are positioned in the area above the Olive Garden’s group?
LO-3-1 , LO-3-
- The National Restaurant Association publishes an annual industry fact book that
can be found at restaurant. Based on information in the latest report,
does it appear that macro-environmental factors and the economic characteristics
of the industry will present industry participants with attractive opportunities for
growth and profitability? Explain.
CHAP 4 CASE STUDY
O 4-
1. Using the financial ratios provided in Table 4 a information presented for Urban Outfitters, Inc., c Urban Outfitters for both 2016 and 2017: a. Gross profit margin b. Operating profit margin c. Net profit margin d. Times-interest-earned (or coverage) ratio e. Return on stockholders’ equity f. Return on assets g. Debt-to-equity ratio h. Days of inventory i. Inventory turnover ratio j. Average collection period Based on these ratios, did Urban Outfitter’s finan weaken, or remain about the same from 2016 to
Consolidated Income Statements for Ur
2016–2017 (in thousands, except per sha
2016 2017
Net sales (total revenue)................. ...............
$3,545,794 $3,445,
Cost of sales.............. ........................ .....
2,301,181 2,243,
Selling, general, and administrative............ ...........
906,086 848,
(continued) 118 PART 1 Concepts and Techniques for Crafting and Executing Strategy
2016 2017
Operating income.................... .................. 338,527 353, Other income (expense)............... .................. Other expenses.......................... ............
(4,587) (5,449)
Interest income and other, net.......... ............... 4159 Income before income taxes............................. 338,099 350, Provision for income taxes.............................. .
119,979 125,
Net income......................... ................... $218,120 $224, Basic earnings per $ 1 $ 1.
Commitments and Contingencies Equity Preferred stock $0 par value; 10,000,000 shares authorized; no shares issued and outstanding
0 0
Common stock $0 par value; 200,000,000 shares authorized; 116,233,781 and 117,321, shares issued and outstanding
12 12
Additional paid-in capital............................ ....
$ 0 $ 0
Retained earnings........................... ...........
1,347,141 1,160,
Total stockholders’ equity.............. ................. 1,313,084 1,137, Total Liabilities and Equity .............................. $1,902,637 $1,833,
LO-4-2 , LO-4-
- Cinnabon, famous for its cinnamon rolls, is an American chain commonly located
in high traffic areas, such as airports and malls. They operate more than 1,
bakeries in more than 48 countries. How many of the four tests of the competitive
power of a resource does the store network pass? Using your general knowledge of
this industry, perform a SWOT analysis. Explain your answers.
LO 4-
- Review the information in Illustration Capsule 4 concerning Boll & Branch’s
average costs of producing and selling a king-size sheet set, and compare this with
the representative value chain depicted in Figure 4. Then answer the following
questions:
a. Which of the company’s costs correspond to the primary value chain activities
depicted in Figure 4?
b. Which of the company’s costs correspond to the support activities described in
Figure 4?
c. What value chain activities might be important in securing or maintaining Boll
& Branch’s competitive advantage? Explain your answer.
LO 4-
- Using the methodology illustrated in Table 4 and your knowledge as an automobile owner, prepare a competitive strength assessment for General Motors and
its rivals Ford, Chrysler, Toyota, and Honda. Each of the five automobile manufacturers should be evaluated on the key success factors and strength measures
of cost-competitiveness, product-line breadth, product quality and reliability,
financial resources and profitability, and customer service. What does your competitive strength assessment disclose about the overall competitiveness of each
automobile manufacturer? What factors account most for Toyota’s competitive
success? Does Toyota have competitive weaknesses that were disclosed by your
analysis? Explain
CHAP 5
ASSURANCE OF LEARNING EXERCISES
5-1 5-2 5-3 5-
- Best Buy is the largest consumer electronics retailer in the United States, with fiscal 2017 sales of nearly $40 billion. The company competes aggressively on price
about the company’s history and strategy at usaa.
How would you characterize USAA’s competitive strategy? Should it be classified as a low-cost strategy? A differentiation strategy? A best-cost strategy? Also,
has the company chosen to focus on a narrow piece of the market, or does it appear
to pursue a broad market approach? Explain your answer.
LO 5- 3
- Explore Kendra Scott’s website at kendrascott and see if you can identify at least three ways in which the company seeks to differentiate itself from rival
jewelry firms. Is there reason to believe that Kendra Scott’s differentiation strategy
has been successful in producing a competitive advantage? Why or why not
CHAP 8
ASSURANCE OF LEARNING EXERCISES
LO 8-1 8-2 8-3 8-
- See if you can identify the value chain relationships that make the businesses of
the following companies related in competitively relevant ways. In particular, you
should consider whether there are cross-business opportunities for (1) transferring
skills and technology, (2) combining related value chain activities to achieve economies of scope, and/or (3) leveraging the use of a well-respected brand name or
other resources that enhance differentiation.
Bloomin’ Brands
Outback Steakhouse
Carrabba’s Italian Grill
Bonefish Grill (market-fresh fine seafood)
Fleming’s Prime Steakhouse & Wine Bar
L’Oréal
Maybelline, Lancôme, Helena Rubinstein, essie, Kiehl’s and Shu Uemura cosmetics
L’Oréal and Soft Sheen/Carson hair care products
Redken, Matrix, L’Oréal Professional, and Kerastase Paris professional hair care and skin care products
- Ralph Lauren and Giorgio Armani fragrances
- Biotherm skin care products
- La Roche–Posay and Vichy Laboratories dermo-cosmetics
Johnson & Johnson
- Baby products (powder, shampoo, oil, lotion)
- Band-Aids and other first-aid products
- Women’s health and personal care products (Stayfree, Carefree, Sure & Natural)
- Neutrogena, and Aveeno skin care products
- Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat)
- Prescription drugs
- Prosthetic and other medical devices
- Surgical and hospital products
- Acuvue contact lenses
8-1 8-2 8-3 8-
2. Peruse the business group listings for 3M Company shown as follows and listed at its website. How would you characterize the company’s corporate strategy—related diversification, unrelated diversification, or a combination related–unrelated diversification strategy? Explain your answer.
- Consumer products—for the home and office including Post-it® and Scotch®
- Electronics and Energy—technology solutions for customers in electronics and energy markets
- Health Care—products for health care professionals
- Industrial—abrasives, adhesives, specialty materials and filtration systems
- Safety and Graphics—safety and security products; graphic solutions
8-1 8-2 8-3 8-4 8-
ITT is a technology-oriented engineering and manufacturing company with the following business divisions and products:
- Industrial Process Division—industrial pumps, valves, and monitoring and control systems; aftermarket services for the chemical, oil and gas, mining, pulp and paper, power, and biopharmaceutical markets
- Motion Technologies Division—durable brake pads, shock absorbers, and
cnn/2012/11/16/jeff-bezos-amazon/). Why does Bezos begin meetings of senior executives with 30 minutes of silent reading? How does this focus the group? Why does Bezos insist new ideas must be written and presented in memo form? How does this reflect the founder’s insistence on clear, concise, and innovative thinking in his company? And does this exercise work as a de facto crash course for new Amazon executives? Explain why this small but crucial management strategy reflects Bezos’s overriding goal of cohesive and clear idea presentation.
10-2 10-
3. Review Facebook’s Careers page ( Facebook/careers/ ). The page emphasizes Facebook’s core values and explains how potential employees could fit that mold. Bold and decisive thinking and a commitment to transparency and social connectivity drive the page and the company as a whole. Then research Facebook’s internal management training programs, called “employee boot camps,” using a search engine like Google or Bing. How do these programs integrate the traits and stated goals on the Careers page into specific and tangible construction of employee capabilities? Boot camps are open to all Facebook employees, not just engineers. How does this internal training prepare Facebook employees of all types to “move fast and break things”?
10-
4. Review Valve Corporation’s company handbook online: valvesoftware/ company/Valve_Handbook_LowRes. Specifically, focus on Valve’s corporate structure. Valve has hundreds of employees but no managers or bosses at all. Valve’s gaming success hinges on innovative and completely original experiences like Portal and Half-Life. Does it seem that Valve’s corporate structure uniquely promotes this type of gaming innovation? Why or why not? How would you characterize Valve’s organizational structure? Is it completely unique, or could it be characterized as a multidivisional, matrix, or functional structure? Explain your answer.
10-
5. Johnson & Johnson, a multinational health care company responsible for manufac turing medical, pharmaceutical, and consumer goods, has been a leader in promot ing a decentralized management structure. Perform an Internet search to gain some background information on the company’s products, value chain activities, and lead
ership. How does Johnson & Johnson exemplify (or not exemplify) a decentralized management strategy? Describe the advantages and disadvantages of a decentralized system of management in the case of Johnson & Johnson. Why was it established in the first place? Has it been an effective means of decision making for the company?
CHAP 11
ASSURANCE OF LEARNING EXERCISES
11 -
- Implementing a new or different strategy calls for new resource allocations. Using
your university’s library resources search for recent articles that discuss how a company has revised its pattern of resource allocation and divisional budgets to support new strategic initiatives.
11-
- Netflix avoids the use of formal policies and procedures to better empower its
employees to maximize innovation and productivity. The company goes to great
lengths to hire, reward, and tolerate only what it considers mature, “A” player
employees. How does the company’s selection process affect its ability to operate
without formal travel and expense policies, a fixed number of vacation days for
employees, or a formal employee performance evaluation system?
11-
- Illustration Capsule 11 discusses Charleston Area Medical Center’s use of Six
Sigma practices. List three tangible benefits provided by the program. Explain why
a commitment to quality control is particularly important in the hospital industry.
QTCL-CASE. this is a summary about the branding- which definition about branding i am making to publish.
Course: Management Faculty of Business Administration (BUS1100)
