Skip to document
Welcome to StudocuSign in to access the best study resources
Guest user
0followers
Upload
HomeMy LibraryAsk AI
  • You don't have any recent items yet.
My Library
  • You don't have any courses yet.
  • You don't have any books yet.
  • You don't have any Studylists yet.
Premium
This is a Premium Document. Some documents on Studocu are Premium. Upgrade to Premium to unlock it.

Milestone 2 exam - visual communications

visual communications
Academic year: 2022/2023
Uploaded by:
Anonymous Student
This document has been uploaded by a student, just like you, who decided to remain anonymous.
University of Maryland Global Campus

Comments

Please sign in or register to post comments.

Students also viewed

Related documents

Preview text

1

CONCEPT

Type & Image

2

23/24  that's 96% RETAKE

 23 questions were answered correctly. 1 question was answered incorrectly.

Which of the following is the best description of WYSIWYG?

RATIONALE

WYSIWYG is an acronym that describes the ability to view type and image detail on a computer screen that is the equivalent of the printed version: What You See Is What You Get.

Report an issue with this question

How is additive color seen?

ø

ø

ø

Describes the ability to see type and image detail on a computer screen that is the equivalent of the printed version

Used primarily to produce golden section proportions in design projects

Method used to choose the size and shape of the typeface to match marketing profiles

Used in the Gutenberg Bible to create layouts for better readability

UNIT 2 — MILESTONE 2

SCORE

23/

CONCEPT

Additive Color

3

RATIONALE

Additive color is seen when light is projected, as on a cellphone or a television screen.

Report an issue with this question

Which of the following color relationships is in this poster?

ø

ø

When darkness is shown

Through the printing process

When color is reflected

When light is projected

Split complementary color

Tertiary color

CONCEPT

Organizing Space

5

RATIONALE

The columns of text are prominently featured in this layout grid. The caption and gutter do not appear in this layout. There is also no item that bleeds off the edge of the layout.

Report an issue with this question

**Which image contains a caption? **

ø

 Gutter

Captions

CONCEPT

Hierarchy

6

CONCEPT

The Color Wheel

RATIONALE

The image of the stars and sky contains the caption element of hierarchy. A caption consists of descriptive lines of text that are positioned below a photograph or other image.

Report an issue with this question

In relation to the subtractive color wheel, which statement describes a secondary color?

RATIONALE

A secondary color is a hue that results from mixing two primary colors in equal amounts. For example, purple, orange, and green are secondary colors created by mixing a corresponding set of primary colors.

ø

ø

ø

A hue that results from mixing the triad of red, green and blue

A hue that results from mixing two primary colors in equal amounts

A hue that results from three primary colors being mixed together

8

CONCEPT

History of Type

9

What are some of the characteristics of the Blackletter typeface?

RATIONALE

The Blackletter typeface was developed in the 1400s and was based on written manuscripts with elaborate, angular strokes.

Report an issue with this question

Which words from the sentence are a regular weight?

ø

ø

ø

ø

Blacketter originated in the 1400's and is known for its symmetry and strokes of even weight.

Blacketter was based on ancient roman inscriptions and has a contrast between thick and thin strokes.

Blacketter was popularized by the Bauhaus movement and includes thin serifs.

Blacketter was based on written manuscripts and has elaborate, angular strokes.

on the grass. 

CONCEPT

Weight & Width

10

RATIONALE

"This morning" illustrates a thin type, "there was snow" illustrates a bold type, and "on the grass" illustrates a regular type.

Report an issue with this question

Which one of the following layout terms applies to this poster design?

ø

ø

This morning

 there was snow

Circus

Mondrian

Grid

The International Style

CONCEPT

Influence of Technology

13

CONCEPT

Type in Context

RATIONALE

In computer systems, TrueType or OpenType font formats can be distinguished by their icons: a blue "TT" for TrueType, a teal "O" for OpenType.

Report an issue with this question

Why is a type specimen useful?

RATIONALE

A type specimen is useful because it quickly showcases the typeface in a variety of situations, which helps designers visualize it in their projects.

ø

ø

ø

 OpenType

Icons: a blue "TT" for TrueType, a teal "O" for OpenType

Platforms: Microsoft uses TrueType, Macintosh uses OpenType

It makes it easier to determine which font will be best suited for use in a magazine layout.

It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects.

It creates an environment to quickly determine the best color type for a project.

It enables the designer to select which font is best suited for use on the web.

14

CONCEPT

Color in Context

15

Report an issue with this question

[Digital image]. (n.). Retrieved from commons.wikimedia/wiki/File:Nickelodeon_Logo

In terms of color, for what would the orange Nickelodeon logo be noted?

RATIONALE

The orange Nickelodeon logo is noted for its vivid or saturated color. Saturated colors appear brilliant and pure, while de-saturated colors are muted and dull.

Report an issue with this question

Why is color temperature important in design?

÷

ø

÷

ø

Shade

Saturated color

 Tint

Achromatic color

Color temperature changes the principles of the design.

17

CONCEPT

Italic, Script, and Decorative Type

18

Which of the following typographic features is present in this image?

RATIONALE

The image illustrates a large and decorative initial capital letter that precedes the rest of the body copy.

Report an issue with this question

ø

ø

ø

Italic typeface

Slanted typeface

Initial capital letter

Sans serif typeface

CONCEPT

Applications of Layout

19

When thinking about a layout for a smartphone screen, what is an important initial question to ask?

RATIONALE

When thinking about a layout for a smartphone screen, it's important to ask what do you want viewers to see first? Because a phone has limited visual real estate (relative to devices with larger screens), it's important to establish a clear hierarchy so that the most effective layout style — one that enables viewers to navigate easily — will be used.

Report an issue with this question

Which statement correctly relates to tracking?

RATIONALE

Tracking affects the word spacing and readability of body copy. Designers can adjust the tracking to produce text that is grouped together tightly, or that is spread

ø

ø

ø

Will viewers be inspired by this layout?

What do you want viewers to see first?

How many colors can I use?

It affects the word spacing and readability of body copy.

It makes white space visually even between two letters.

It improves readability by formatting all text to be the same size.

It maintains consistent distance between lines of type.

21

CONCEPT

Subtractive Color

22

CMYK color is used in which situation?

RATIONALE

CMYK color refers to the color of cyan, magenta, yellow and black inks. These inks are mixed to create a variety of colors and are used in commercial printing to create media including magazines printed on paper.

Report an issue with this question

When red and grey are mixed together, the result is a different __________ of red.

RATIONALE

When grey is mixed with any color, a tone is created.

ø

ø

ø

ø

Reading a magazine printed on paper

Reading a magazine on your tablet

Reading a magazine on your laptop computer

Reading a magazine on your phone

tint

tone

complement

shade

CONCEPT

Tints, Tones, and Shades

23

CONCEPT

Applications of Color

Report an issue with this question

Which of the terms listed below best describes the use of color in this sustainability poster?

RATIONALE

The sustainability poster, which advertises a rating system for sustainability, illustrates the symbolic use of color. Institutions often use blue to symbolize professionalism and trust, while green is used to symbolize renewal, or eco-friendly products and services.

Report an issue with this question

ø

ø

Monochromatic use of color

Symbolic use of color

Chromotherapeutic use of color

© 2022 SOPHIA Learning, LLC. SOPHIA is a registered trademark of SOPHIA Learning, LLC.

Was this document helpful?
Premium
This is a Premium Document. Some documents on Studocu are Premium. Upgrade to Premium to unlock it.

Milestone 2 exam - visual communications

Course: visual communications (GEN111)

University: University of Maryland Global Campus

Was this document helpful?

This is a preview

Do you want full access? Go Premium and unlock all 19 pages

  • Access to all documents

  • Get Unlimited Downloads

  • Improve your grades

Upload

Share your documents to unlock

Already Premium?
1
CONCEPT
Type & Image
2
23/24 that's 96% RETAKE
23 questions were answered correctly.
1 question was answered incorrectly.
Which of the following is the best description of WYSIWYG?
RATIONALE
WYSIWYG is an acronym that describes the ability to view type and image detail on
a computer screen that is the equivalent of the printed version: What You See Is
What You Get.
Report an issue with this question
How is additive color seen?
ø
ø
ø
Describes the ability to see type and image
detail on a computer screen that is the
equivalent of the printed version
Used primarily to produce golden section
proportions in design projects
Method used to choose the size and shape
of the typeface to match marketing profiles
Used in the Gutenberg Bible to create
layouts for better readability
UNIT 2 — MILESTONE 2
SCORE
23/24

Why is this page out of focus?

This is a Premium document. Become Premium to read the whole document.

Why is this page out of focus?

This is a Premium document. Become Premium to read the whole document.

Why is this page out of focus?

This is a Premium document. Become Premium to read the whole document.

Why is this page out of focus?

This is a Premium document. Become Premium to read the whole document.

Why is this page out of focus?

This is a Premium document. Become Premium to read the whole document.

Why is this page out of focus?

This is a Premium document. Become Premium to read the whole document.

Students also viewed

Related documents